If you managed to slip away from your desk Tuesday to watch the World Cup, you no doubt saw the amazing 16 saves by Tim Howard. As the most saves in a World Cup game since 1966, it was truly amazing to watch. However, what you may have missed was the countless ways Internet users…
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3 Ways to Build a List of the Best of the Best Influential People in Your Niche!
If you are looking for opportunities to build links through strategies like guest posts, helpful info-graphics, promotional giveaways, interviews, etc. Building a defined list of influencer is the foundation of link building that can and will help you promote your content. I’ve defined an influencer as being well-known bloggers, competitors, or media organizations in a…
How to Use Social Media to Encourage Purchasing Decisions
U.S. companies spent an estimated $5.1 billion dollars on social media advertising in 2013; however, due to a new study, many are wondering whether or not this is money well spent. In past years, conducted surveys estimated over half of consumers based some of their purchasing decisions on social media. But, according to a new…
Google href lang International Targeting Webmaster Tools Report
Google has released a new webmaster tools report that shows how they are interpreting href lang on your website. The tool basically shows you common issues with your href lang implementation. This new report in Webmaster Tools is called the “International Targeting” report. The report focuses on evaluation of return links, language specific codes and…
Internet Marketing News June 2014, Google Updates, Authorship #IVU
In this episode of Ignite Visibility University, we learn about the Internet marketing changes that took place in June of 2014. On the Google side, we saw Google remove authorship from the serps, launch Google My Business, do 3 Google updates and much more. There were also some updates on Linkedin. Watch the video below…
Google Rolling Out “Right to be Forgotten” Requests
Europe’s “right to be forgotten” law is quite interesting and I definitely like to keep up with news in regards to it. Who knows, a law similar to this may come to the United States at some point and would surely affect the SEO industry. It has only been a matter of weeks since the…
Case Study: CertifyMe 234% Increase in Organic Visits
The Challenge Certifyme.net came to Ignite Visibility after they had been negatively affected by the Google Panda and Penguin algorithm updates. In May 2012, they suffered major losses in both keyword rankings and organic traffic. Ignite Visibility began working on the campaign in January 2013 to reverse the negative effects from the updates. The Solution…
Google Removes Authorship Pictures from Search
Authorship is a piece of code supplied by Google that you place into your website. This code tells Google who the author was who created the page. It then links that author to their Google + profile. Authorship was thought by many to be the future of SEO. Subject Matter Experts could largely be determined…
Google My Business, What you Need to Know
Google has just launched a new product known as Google My Business. The main purpose of Google My Business is to, “New – Google My Business connects you directly with customers, whether they’re looking for you on Search, Maps or Google+.” This new interface is an attempt by Google to integrate Google Places and Google…
Case Study: Wigs by Patti’s Pearls
The Challenge This client had recently transitioned to a brand-new e-commerce website and they were having quite a bit of difficulty with the website post-transition. Page URLs had not be properly forwarded and set up on the new platform which led to some issues with duplicate content, among a litany of other interesting challenges. There…