Whenever a social share button gets adopted by a large website I like to make sure we report on it. Today, we are taking a look at Pocket.
What is Pocket?
According to Pocket, you can, “Put articles, videos or pretty much anything into Pocket. Save directly from your browser or from apps like Twitter, Flipboard, Pulse and Zite.”
So what is the point of all of this? Well, really it is just a way to save information so that you can read it later. One of the main draws is the ability to access the information without an online connection.
“If it’s in Pocket, it’s on your phone, tablet or computer. You don’t even need an Internet connection.”
Will Pocket Take Off?
Pocket is already showing up on major websites like Marketing Land. I do think people will appreciate the simplicity of this app. It is integrated with over 500 other apps, so you can really save information to your device from anywhere. Pocket solved the need to store information and have the ability to access it again, without an Internet connection.
Pocket does have a premium service that costs $4.99 a year. This comes with a permanent library, more powerful search and tagging.
Pocket Premium
Overall, Pocket seems like someone that could work. It will be used by websites that offer dense articles which people will want to collect and read later.
Will you use Pocket?
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