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Home / Social Media Marketing / Pocket Goes Mainstream, Save Articles and Read Later

Pocket Goes Mainstream, Save Articles and Read Later

June 23, 2014 By John E Lincoln

Whenever a social share button gets adopted by a large website I like to make sure we report on it. Today, we are taking a look at Pocket.

What is Pocket?

According to Pocket, you can, “Put articles, videos or pretty much anything into Pocket. Save directly from your browser or from apps like Twitter, Flipboard, Pulse and Zite.”

So what is the point of all of this? Well, really it is just a way to save information so that you can read it later. One of the main draws is the ability to access the information without an online connection.

“If it’s in Pocket, it’s on your phone, tablet or computer. You don’t even need an Internet connection.”

Pocket

Pocket

Will Pocket Take Off?

Pocket is already showing up on major websites like Marketing Land. I do think people will appreciate the simplicity of this app. It is integrated with over 500 other apps, so you can really save information to your device from anywhere. Pocket solved the need to store information and have the ability to access it again, without an Internet connection.

Pocket does have a premium service that costs $4.99 a year. This comes with a permanent library, more powerful search and tagging.

Pocket Premium

Pocket Premium

Overall, Pocket seems like someone that could work. It will be used by websites that offer dense articles which people will want to collect and read later.

Will you use Pocket?

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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