With over 255 million active monthly users on Twitter and the majority of the world’s leading marketers using Twitter to build their brands, it’s no wonder that everywhere you turn people are telling you to jump on the Twitter bandwagon with your business. But before you fire off that next tweet, there are many Twitter…
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The Do’s and Don’ts of Using LinkedIn
In marketing, SEO and social media especially, it is just about mandatory to have a LinkedIn profile. Not only can you network with others in the industry, but you can also use it for job searching, keeping track of past projects, and reading news, among many other features. To take full advantage of all the…
How Universities Can Better Prepare Students for Careers in Marketing
Half of university students surveyed in a recent report admit that they feel unprepared for entering the job market, while 39 percent of employers feel recent graduates aren’t prepared for the workforce. With these statistics, many are looking at how well universities are preparing students for the road ahead of them after graduating. Graduates have…
Content Makes or Breaks SEO: Case Study Used Gym Equipment
UsedGymEquipment.com is an e-commerce site that was struggling with a drop in website keyword rankings due to one-two punch from the Google algorithm in September of 2012. They were hit by the exact match domain update as well as Panda for having a lot of pages that really didn’t have content on them. Once their…
Apple Maps Offering Other Navigation Apps, Including Google
We take navigation apps for granted these days! The thought of unfolding a giant printed map seems like an ancient concept. I have a 1989 Thomas Guide in the back of my vehicle and I can only imagine how outdated it is. Today I simply go to Google and type in my desired location, let’s…
CIA Breaks Down Barriers with Clever Twitter Banter
Excellent Twitter language is an art form that many brands attempt, several utterly fail at and few excel. Originally, serious brands kept things serious and funny brands stayed funny, whereas other companies just robotically replied to followers with customer service requests. However, as social media has changed from a suggestion to a requirement, we’re now…
Case Study: Plex – Domain Migration
The Challenge Plex signed on with Ignite Visibility during their migration from their old domain, plexapp.com to their new domain name, plex.tv. As many webmasters and site owners know, changing your domain name can be a potentially disastrous move for site visibility, so they wanted to make sure that everything transferred over cleanly from their…
The Simplest Explanation of SEO Online
SEO is not simple. It takes a lot of work, talent and dedication, but the payoff can be huge. In this infographic we attempt to provide the simplest explanation of search engine optimization. Each of these little circles has thousands of blog posts written on them online. This post is an attempt to offer an…
How to Get More Active Fans on Facebook
“Engage or die” might seem like an extreme social media axiom to live by, but if your Facebook fans aren’t actively engaged with your content, are you just wasting your breath? Sure, you’ve worked hard to develop a large fan base, but you may feel as though many fans have just “liked” your page and…
10 Ways to Maintain Website Traffic without Google
With Google constantly changing their algorithms, it’s hard for many webmasters to keep up with each new update unleashed. More and more webmasters are questioning if it’s even worth the hassle, while others fear penalties for falling behind on an update. As a result, many are turning from Google and choosing to try more organic…