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Home / Applications / Apple Maps Offering Other Navigation Apps, Including Google

Apple Maps Offering Other Navigation Apps, Including Google

July 11, 2014 By John E Lincoln

We take navigation apps for granted these days! The thought of unfolding a giant printed map seems like an ancient concept. I have a 1989 Thomas Guide in the back of my vehicle and I can only imagine how outdated it is. Today I simply go to Google and type in my desired location, let’s say a renowned restaurant people have been talking about. Then a map pops up showing me the exact destination and thanks to Google My Business I get some other helpful information as well. Google My Business is great for local SEO too! It is exciting to work on campaigns that involve this. But back to the navigation topic, Apple just released a pretty interesting new feature.

new features apple maps

It is safe to say that Apple Maps is not the go-to source for directions when you are on the road. Google Maps probably holds the title of best navigational app. There plenty of other options out there too, such as Waze (who Google just so happened to acquire last year), TomTom, Scout, and many more.

Obviously it is based on personal opinion for what the “best” Navigation app would be. However, Google Maps seems to stand strong at the top and I think Apple realizes this. Apple Maps now offers a new feature where you can essentially have the option to jump to Google Maps and others to use for directions. So basically, if you prefer the mechanisms of another app such as Waze, the app “will be triggered from Apple Maps itself when you select a route.” This will be interesting to see how it works out. Personally I switch off between using Google Maps and Waze. So I could see the advantage of having all of these navigation apps integrated within Apple Maps.

Which app do you prefer to rely on for directions? Do you think this is a good move by Apple or would you rather stay away from this idea all together?

Work Cited

  • “Apple Maps To Offer Choice Of Google, Others For Directions” by Greg Sterling, July 11th 2014

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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