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Home / Social Media Marketing / How Tim Howard Stole the Internet

How Tim Howard Stole the Internet

July 3, 2014 By John E Lincoln

Tim Howard Blog

If you managed to slip away from your desk Tuesday to watch the World Cup, you no doubt saw the amazing 16 saves by Tim Howard. As the most saves in a World Cup game since 1966, it was truly amazing to watch. However, what you may have missed was the countless ways Internet users fanned over Howard’s amazing skills. We often discuss “going viral” in Internet Marketing and if Tim Howard’s Internet fame isn’t viral, I don’t know what is. These are the top ways we saw users take to the Internet to praise our favorite goalie.

Twitter

Nothing seemed to be able to get passed Howard, so Twitter users began to fantasize what his baby photos or team photos might look like. In other words, he looks like a brick wall.

Tim Howard Brick Wall

Source: Huffington Post

 

Memes

Internet users also began to wonder if there’s anything that Tim Howard can’t save. Before the game was even finished, users started creating memes of Howard saving famous scenes, buildings, or events that ended in tragedy. Thus, the meme “Things Tim Howard Could Save” was born.

Things Tim Howard Could Save

Source: Twitter @Timallaround

Things Tim Howard Could Save 2

Source: Twitter @Ladbrokes

Articles

Any news or blog site that wanted to be a part of the viral trend put in their two cents about Howard. We saw Mashable, Huffington Post, USA Today, Washington Post, Buzzfeed, New York Times and everyone in between keeping us updated about every viral trend that centered around the event. Tim Howard was even briefly named the Secretary of Defense on Wikipedia.

 

Facebook

“Tim Howard” began trending almost instantly on Facebook (and every other social media site). Even if you didn’t know how to design a meme, most users got involved on Facebook.

 

What does this mean for Internet Marketers?

The explosion of posts about Tim Howard actually teaches us a very valuable lesson in marketing. How? If you do something truly, truly great, the Internet will thank you for it. Even if the entire country isn’t watching your brand, by making an impact, you can create a true dialogue about something amazing.

Sources:

Mashable

Twitter #TimHoward

Huffington Post

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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