Penguin 3.0 is speculated to run any day now, and SEO professionals are scrambling to get their websites in line for the update. (Why so many have waited until now, I have no idea.) Here are some things you should do before the next Penguin update — and for your website’s SEO in general. 1….
Search Results for:
Online Video Marketing, Will It Dominate Television?
As viewers have become increasingly untethered from traditional television viewing, and increasingly watching content online and on mobile devices, we’re starting to see dramatic shifts in marketing budgets towards online video. According to a recent report from Vidyard, 71 percent of marketers have found that their conversion performance for online video content was either somewhat…
How to Set Up Universal Analytics Cross Domain Tracking Installation
Google is now offering Universal Analytics as the standard Google Analytics installation. For the most part, it much simpler, flexible and feature rich than previous models of the software. One thing that has changed is the way we implement cross domain tracking. While previously, you had to call the link method, with Universal Analytics, there…
An Internet Marketing Meetup Done Right
Having recently relocated from Maine, I’m continually wowed by the gorgeous California weather, friendly people, and especially the Mexican food! I wasn’t expecting another dose of west coast charm when I signed up for Distilled’s SEO expert meetup this past Tuesday, but I’m learning that in San Diego, it’s not only about substance, but also…
Google’s “Knowledge Vault” – Science Fiction Becomes Digital Reality
It is the stuff of science fiction. Issac Asimov’s Multivac stored every computable answer save for one. The decades-long series Star Trek‘s ship computer could answer any question posed to it, and did so in conversational format. Arthur C. Clarke’s infamous HAL 9000 was an artificial intelligence computer that calmly conversed with it’s doomed crew. Hundreds…
Snapchat Ads, News and More Coming This Fall
Snapchat is set to incorporate a number of new offerings this fall, with ads, news, and even movie clips being the highlights. There is a lot of potential here right? Snapchat thinks so too, considering they turned down that $3 billion offer from Facebook last year. We are currently still in the shadows in regards…
Will Application Development Be Dead In 10 Years?
Can you remember the last time you downloaded an app on your smartphone? According to recent studies, smartphone users are downloading drastically fewer mobile apps every month, and many users seem to be developing “app burnout”, overwhelmed by the saturated marketplace and using only a few apps on a regular basis. This dramatic decline in…
Business Guide for Choosing PPC Company for 2015
The online world of marketing has diversified over the last several years due to tougher competition and Google algorithm updates. Smart business owners are realizing that maintaining a website and practicing SEO simply aren’t enough anymore. To stay ahead of the competition, business owners have to utilize PPC advertising in addition to SEO and SEM….
What Marketers Need to Know About Promoted Pins Going Beta
I’ll bet you know what Pinterest is. It is that elegantly designed social media website that allows you to organize (pin) images into boards. But did you know that advertising on Pinterest has been impossible for the masses? We’ll all of that is about to change as Promoted Pins go beta. Select advertisers, and not…
A Brief Look at Twitter Advertising Reporting – $100 Spend
This post is meant to show a newbie what Twitter ads can do for you. In this example, we spent $100. Campaign Here we see the campaign tab. This shows that our ad received 5,540 impressions, 116 engagements and we spent a total of $100. This took place over a period of 9 days. Platforms…