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Home / Case Studies / Case Study: Plex – Domain Migration

Case Study: Plex – Domain Migration

July 9, 2014 By Ignite Marketing Team

The Challenge

Plex signed on with Ignite Visibility during their migration from their old domain, plexapp.com to their new domain name, plex.tv. As many webmasters and site owners know, changing your domain name can be a potentially disastrous move for site visibility, so they wanted to make sure that everything transferred over cleanly from their old URLS to their new URLs. Additionally, they were looking to build and launch a new responsive layout that wouldn’t change very much in terms of a visual perspective for their site visitors, but that would be optimized and fully integrated with SEO for best site performance.

The Solution

Ignite Visibility worked with Plex to add optimized page titles and descriptions to the new site, restore and redirect old URLS that had been receiving traffic, and forward the traffic that had been visiting plexapp.com over to their new plex.tv domain. We used the change of address tool in the Google Webmaster Console so that the transition was attributed to the site level, rather than on a page-by-page basis.

The Result

Keyword rankings transitioned smoothly from one domain to the other.

Keyword transition from old domain to new domain

Traffic climbed and stayed steady at normal levels.

Google analytics traffic when transferring from one domain to another

We also went through the important (high page-rank and relevant) backlinks to the site and updated them to display the correct new URL.  Overall the transition was smooth, and reports reflect positive traffic trends and an increase in keyword rankings for the new site. Great news!

 

 

About Ignite Marketing Team

This blog was produced by the Ignite Visibility expert marketing team. It is the result of insight from our agency service lead, research and input from John Lincoln. Learn more about Ignite Visibility

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About Ignite Visibility

Ignite Visibility is a premier full-service digital marketing agency based in San Diego, CA. The Ignite Visibility mission is to provide the most effective digital marketing solutions in the industry, a high-touch customer experience, deliver results and use profits to reinvest in client success, employee success and the community. Ignite Visibility is one of the highest awarded digital marketing agencies in the industry, works with some of the biggest brands in the world and is a 6x Inc. 5000 company. Learn more about our services.

 

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