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Home / Archives for John Lincoln

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John Lincoln

John Lincoln (MBA) is the CEO of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform.

An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

Conversion Rate Optimization Tips – My Favorite Strategies by John Lincoln

By John Lincoln

I have been doing CRO for a long time and was recently named one of the top CRO experts of the year. Well, my business mission is to help others through internet marketing. So I have decided to give you some of my favorite conversion rate optimization strategies and tips in this infographic, for free. Please…

How to Analyze your Old SEO Content and Boost Overall Rankings

By John Lincoln

One of the most worthwhile ongoing projects for businesses is working on SEO for old content. Although businesses will always need to create great new content, it also pays to ensure that old content works just as hard—and doesn’t hurt your overall SEO strategy. What SEO does for old content Optimizing older content, whether you…

My Top 7 Items for SEO in 2016 – By @johnelincoln

By John Lincoln

In the world of SEO, things are constantly changing. It’s our job as online marketers to adapt and adjust to these changes. That’s why it’s so important to stay on top of all the latest SEO news and updates, because it’s vital to help us do our jobs correctly. I wanted to take the time…

Why Looking at Total SEO Traffic Is Misleading

By John Lincoln

Website traffic is a complex thing. I have spent the last decade analyzing it and I can tell you with certainty that most people don’t understand important subtleties in their online traffic. In this post, I want to talk about some of those. Let’s start out with a couple non-SEO related items and then we…

A Deep Look at the Brand New Instagram Ads

By John Lincoln

Instagram recently announced some exciting new changes to their platform, specifically, they’ve begun rolling out advertisements for brands to use on the app. In this post, we’ll take a look at how these ads work and how you can use them in a variety of ways for your business or brand to get website traffic….

The Best WordPress SEO Plugins for 2024: A Complete Guide

By John Lincoln

By 2021, WordPress hit a new milestone: It powered 39.5% of the world’s websites, according to Search Engine Journal. This is up from 35% just one year prior. With such a strong hold on the market (Drupal and Squarespace only power 1.5% of websites each), you are likely one of the businesses relying on WordPress…

Instagram Marketing, The Complete Guide – Chapter 3

By John Lincoln

Chapter 3: Setting Up Your Instagram Marketing Tools In previous chapters, we’ve covered how to get started with Instagram and best-practices for brand-building. In this chapter, we’ll look at tools that will help you become more productive and efficient with your Instagram marketing efforts. The Importance of Tools  A brief word about the importance of…

Instagram Marketing, The Complete Guide – Chapter 2

By John Lincoln

Chapter 2: Creating a Instagram Marketing Content Strategy In Chapter 1 of our Definitive Guide to Instagram, we evaluated Instagram as a social media tool that can be used to promote your brand online. We also looked at how various companies are using Instagram for Internet Marketing purposes and explained how to create and optimize…

The Definitive Guide to Pinterest Marketing – Chapter 4

By John Lincoln

The Definitive Guide to Pinterest Marketing – Chapter 4 Buyable Pins Pinterest has shaken up the online commerce world with its new Buyable Pins. Even though they were only rolled out to certain sellers in June 2015, retailers are getting ready for a new stream of business coming through Pinterest. What Are Buyable Pins? Buyable…

The Definitive Guide to Pinterest Marketing – Chapter 3

By John Lincoln

How to Measure Pinterest Marketing Results Clearly, you need to ensure that your strategy is working. If it isn’t, change it until it works. If it is already successful, try to improve it. You can only do these things if you know how to effectively measure your results, so here are some great ways to…

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