Isn’t it great when social media websites simplify your digital marketing efforts? Facebook has done that with Lead Ads. Lead Ads don’t just simplify your life, though. They make it extremely easy for people in your target market to an express an interest in your product and volunteer their contact information. In short: with Facebook…
Medium Marketing for Busness? You Bet. Tips for Fast Growth
If you’re looking for a new way to boost your brand online, consider the content-sharing site Medium. Many brands are looking at medium marketing for business and for good reason. A little background. Medium is a blog publishing platform developed by Evan Williams and Biz Stone, the co-founders of Twitter and Blogger. You can think…
Dos and Don’ts of Marketing with Video Content
Are you one of the only 24 percent of brands who used online video for marketing in 2015? If not, it’s time to make online video work for your business. More than half of marketing professionals from all around the globe say that video stands out among other types of content with the best ROI,…
New Fetch as Googlebot Option in Search Console, Upcoming?
Andy Kelly, one of our project managers here at Ignite Visibility, noticed a new fetch as Googlebot option today, “Mobile: Smartphone – Upcoming.” Here we see the new option. New Fetch as Googlebot Option in Search Console This mysterious new option has the SEO community wondering… What is upcoming? You can use this…
9 of the Best SEO Hacks to Try Right Now (That All Websites Should be Doing)
SEO is a dynamic landscape and it changes fast. It’s never smart to sit on SEO problems; the faster you resolve them, the better your business does. Today I want to talk about some of the best SEO hacks and fixes you can implement right now to improve your rank. These are problems that you…
How to Crush It With Your St. Patrick’s Day Marketing Strategy
Occasion-based marketing can give your conversion and response rates a healthy shot in the arm, but many businesses don’t take advantage of this kind of opportunity. Some probably feel that this kind of approach is too fluffy, or not just right for their product or service. It’s true that you should carefully analyze, research and…
Content Marketing Services, Compelling Insight the Best Pros Know
Many business owners really don’t understand content marketing. I feel your pain in that I know it can be complex, and even confusing. However, there’s really no flex on this one: you need to understand content marketing—even if you think you don’t. Content marketing cuts through noise There is more noise and competition in almost…
Selling on Amazon, Advanced Ways to Optimize your Product
Amazon isn’t going anywhere. In fact, Google calls them their biggest competitor. Over the last year I have spent a lot of time on Amazon. I have helped clients sell product, launch a book (and spent a ton of time marketing it) and studied how to make sales. In this guide, we talk about selling…
26 Reasons Your Content Marketing is Hurting Your SEO
I recently wrote a piece on the A to Z of content marketing and SEO intersections. These two concepts are closely interlinked and have a special relationship that needs your attention if you want to grow your business. Content Marketing Institute informs us that only 6 percent of B2B marketers rate their content marketing efforts…
SEO Content Marketing from A to Z: A 26-Point Checklist to Drive Revenue
I’ve seen the idea that SEO and content marketing are at odds, or that one replaces the other, many times. Today I’d like to explain why SEO and content marketing intersect in many critical ways. I’m doing this because you can really only catapult your website to the top of the list if you understand…