I have been doing CRO for a long time and was recently named one of the top CRO experts of the year. Well, my business mission is to help others through internet marketing. So I have decided to give you some of my favorite conversion rate optimization strategies and tips in this infographic, for free. Please share and enjoy. If you have questions about CRO, feel free to ask at the bottom of this post.
Watch a Video on Conversion Rate Optimization by John Lincoln or View the Infographic Below
Infographic: Conversion Rate Optimization Tips for Websites
Conversion Rate Optimization (CRO) – These Conversion Rate Optimization Tips are Delivered by Ignite Visibility
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Conversion Rate Optimization for Websites
Color Scheme
- Not too many distracting colors
- Simple is better
- All colors except main call to action should be muted
- Colors should be on brand and have some connotation with the conversion if possible
Calls to Action
- Less is more
- Try to have one main call to action on the page that is the brightest color
- You can have up to two secondary calls to action that are a different color and less bright color than the main button
- Buttons should generally be orange, blue or a color that pops
Placement of Buttons
- Buttons must be above the fold
- Generally, the higher the button is on the page the better chance it will be clicked on. But it must make sense with the layout
- Make sure that there is a clear call to action. Best calls to action are.
- Get started
- Continue
- Sign Up Now
Page Templates
- The more items on the page, the less chance you will complete your one action
- Simplify navigation
- Remove sidebar items
- Make calls to action front and center and simple
- Remove as many distractions as possible
Category Templates
- Make sure products are clear and easy to sort
- Make sure navigation is clear and users can find that they are looking for by clicking
- Make sure there is a search box
- Organize a hierarchy of items
- Make sure there is navigation on the left side on desktop for sorting
Page Copy
- What motivated the user for this item?
- Find the main pain point and speak to it
- Keep the copy short and sweet, generally one sentence.
Social proof
- Make sure to show how many people love your product
- Testimonials
- Case studies
- Whitepapers
- Security
- Most important to have security certificated with smaller companies
Quick Conversion vs Longer Conversion
- Offer elevator pitch and call to action
- Offer extra information at bottom of the page
Photos
- Test your photos, they can greatly influence conversion rates
Mobile vs Desktop
- Stay away from tile design
- Buttons are preferred, especially for deep websites
- Mobile users are quicker to buy, make fast calls to action and very easy to see buttons
Ability to sign up with third party logins
- Facebook, Twitter, Google, Etc.
- Add PayPal for ecommerce sites
Split Testing
- Optimizely
- Google Content Experiments
Checkout processes
- Reduce fields
- Reduce steps
- Don’t force to login
- Keep simple and clean
- Make calls to action clear
Other things to consider
- Post conversion, make sure there are upsells and special offers
- Free Trial vs Buy Now, what is your model? Make sure to test
Changing Price Points
- No Credit Card Required, test this for Freemium model
- Critical the Customer Interaction First 7 Days, make sure you have a drip campaign
- Live Chat, can increase conversion rates
Updated – 10/19/15
