In April and May of 2015 there were a ton of changes in SEO, online advertising, analytics and content publishing. In this video, John Lincoln provides insight on these Internet marketing industry updates. Video Internet Marketing News in April and May 2015 Webmaster tools new search analytics report Change of address tool for subdomains Chrome 42…
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Google Update May 13, 2015 – The Verdict is Still Out
Over the last couple days, rankings have been shifting all over the place. Why? We are not 100% sure. Many people are speculating that it is from the Google mobile update, however, others believe it has to do with a core Google algorithm update or potentially Google testing the new Twitter integration they are rolling…
How Adding a Menu, One Button, One Form and Changing Some Colors Increased Conversion Rates 64% and Revenue 56% in One Week
I love conversion rate optimization, because once the SEO traffic is there, without CRO, it does nothing. This last week we made some conversion rate updates to a client’s website. The result, an increase in conversion rates of 64% and revenue of 56%. Let me explain. We added a global button It is important to…
Stop What You’re Doing Right Now and Check Your Google Analytics Setup for These 6 Crucial Components
Multiple Views Each Google Analytics property should have, at the very least, 3 different views: All traffic, Filtered Traffic, and Testing. All traffic should be untouched – and should retrieve all data that comes into the site with no filtration process. Filtered Traffic should exclude the IPs of your home, office, company, support team, website…
Pinterest Faces New Competition with Google+ Collections
Pinterest is the fastest growing social networking site in history to reach 10 million unique monthly visitors and remains one of the top websites to generate referral traffic. With 28 percent of all adults online using Pinterest, it’s only natural for other social platforms to try to harness the success of Pinterest-like features, which is…
7 Signs SEO Won’t Save your Online Business
This is a hard one to write about, but it certainly needs to be addressed. In some cases, search engine optimization, social media, email marketing, you name it, any form of digital marketing, will not save your online business. There are certain things that have to be in place for you to be successful online….
Ignite Visibility Takes Home National and State Awards for SEO & Social Media
We hare happy to announce that we have been named #1 SEO company in California and top 10 in the nation by 10BestSEO.com. We have also been named top 10 in the nation for multiple award categories by Clutch.co. We were named #8 for general overall best SEO company, #6 for best local SEO company and number #9…
A Step-by-Step Guide to Keyword Selection for SEO: How Savvy Pros Do It
There are different strategies when it comes to SEO. In some cases, a website only focuses on a few keywords. As long as they are ranked well for those terms they are happy. They are getting qualified traffic, leads and business. Others like to continually go after more and more keywords. Sure, they will keep…
Are Directories Bad for SEO? A Fact Driven Answer
For decades, web directories have been used to help people find content online and, in turn, help improve search engine rankings. But after years of misuse and abuse, the vast majority of directories are now considered by many to be both problematic and worthless for SEO, and Google frowns upon most. So, should we abandon…
Why Thumb-Friendly Design Is Critical for Mobile CRO
There is plenty to consider when optimizing your website for mobile CRO, but one critical component that businesses often overlook is how best to organize your site for users’ thumbs. With over one billion people expected to browse the Internet via their smartphones alone by the end of 2015, and touchscreens continuing to dominate the…