From Ideas to Impact: Bing AI for Modern Marketers

As artificial intelligence (AI) continues to develop, new tools have come along to bring it to the public. One of these revolutionary tools is Bing AI, which can help you easily create text, images, and videos to assist with content creation.

In this guide, Karen Devlin, VP of GEO & SEO, will guide you through how to use Bing AI for a variety of marketing-based applications.

What You’ll Learn:

• What Is Bing AI and How Does It Work?
• How to Access Bing AI
• Creating the Perfect Bing AI Prompts
• Bing AI for Writers
• Bing AI for Designers
• Bing AI for Marketers
• Tokens and Limits
• Bing AI Alternatives

What Is Bing AI and How Does It Work?

Bing AI is a generative tool that can produce different types of AI-generated content, including text, images, and videos.

Launched by Microsoft in 2023, Bing AI, or bing.com chat, runs on GPT technology, the same foundational model powering ChatGPT, but with Microsoft’s proprietary customizations and safeguards. As part of Microsoft’s broader Copilot product family, it excels at providing comprehensive answers that help with creative and informational tasks.

Integrated with Microsoft Edge, Windows, and Microsoft 365, its ability to generate comprehensive answers while citing sources sets it apart from other AI assistants. This helps to maintain its credibility, a feature particularly valuable for research and academic purposes.

Bing AI has two key features:

• Bing Chat AI: Generate conversational responses or creative content through text prompts.
• Bing Image Creator: Design visuals based on specific text inputs, ideal for branding and marketing purposes.

My Expert Insights on Bing AI

AI generators like Bing’s and other platforms can help you create all types of content, making production more efficient without compromising quality.

The key to getting the most out of the platform is to create in-depth and highly specific prompts, indicating precisely what you want the tool to create. The more detailed your instructions, the better the results: Specify tone, style, or constraints to ensure precise outputs.

A common question I get in relation to marketing is, “Can you use Bing AI images for commercial use?” While Microsoft had an explicit “non-commercial use” policy in the past, the company has since changed its terms to enable commercial use of all Bing AI image and text content.

How to Access Bing AI

There are two main tools you can use, depending on the kind of content you want to create:

1. Bing AI Image Creator for text-to-image content
2. Copilot for text and image content

No matter how you access the Bing AI generator, if you sign in to your free Microsoft account, you’ll be able to save your chats, maintain a conversation history, and help the tool provide you with more tailored experiences.

Accessing Bing AI Image Generator Through a Web Browser

First, let’s look into how to use Bing AI image generator on a desktop:

1. Go to Bing’s Image Creator.

2. Once on this site, you can select between creating an image or a video. You can also select which model you’d like to use: GPT-4o or DALL-E 3. GPT-4o is better for images that you want to edit or customize, while DALL-E 3 works much more quickly.

3. Next, enter a prompt in the text-to-image field and click Create to generate an image.

4. Click on the images you like to see full-sized versions, and download, share, save, customize, or resize them as you like.

How long does Bing AI take to generate an image? Generally, the Bing AI creator will only take a few seconds to create your image. Sometimes, it could take a minute or more, depending on the complexity of your request.

Accessing Bing AI Through a Web Browser

If you would like more capabilities than image generation, you can use Microsoft Copilot. Here’s how to access Bing AI using this desktop platform:

1. Go to the Copilot homepage and click on Sign in.

2. Follow the prompts to either log into an existing account or create a new one.

3. Enter a prompt to either chat with Copilot or generate text or image content. You also have the option of starting a new chat or uploading an image.

Before you start your search, you can select from one of three modes: Quick Response (ideal for everyday conversation), Think Deeper (suitable for more complex topics), or Smart GPT-5 (which thinks deeply or quickly, depending on the task).

4. Hit the Enter key once done, and Copilot will bring your results in the chat window.

Depending on which mode you choose, your results could take between 2 and 10 seconds to appear on your screen.

Accessing Bing AI Through the Mobile App

You can also download the Microsoft Copilot app on iOS or Android devices. Take the following basic steps to use it:

1. Go to your app store and download the free Copilot app.
2. Open the app once downloaded and choose Continue to create a new account or Sign In.

3. If you select Continue, Copilot will guide you through different options to set it up, including the name used to address you and its voice.

4. You can then access the homepage and enter a prompt, much like you would with the desktop version.

Accessing Bing AI Through the Microsoft Edge Browser

If you are a Microsoft Edge browser user, you can also access Bing directly from your browser’s home screen. This is perfect for quick research or simple questions.

1. Open the Microsoft Edge browser
2. Click the Bing icon in the top-right corner or the sidebar
3. The Bing AI chat interface will appear, ready for your questions
4. You can also access it while browsing by highlighting text and right-clicking to “Ask Bing”

Creating the Perfect Bing AI Prompts

The key to succeeding with Bing AI is to create the best prompts. Good prompts will be highly specific, conveying the exact idea you have in mind and giving the AI clear indicators.

The more specific you get, the more likely you’ll be to get the results you want. Rather than asking “Tell me about marketing,” try “Explain three current digital marketing trends for small e-commerce businesses in 2025.” The more context and parameters you provide, the more detailed your response will be.

When using Bing generative AI for business, frame your prompts with clear objectives. Instead of “Help with my presentation,” try “Create an outline for a 10-minute sales presentation highlighting our new CRM software’s three key benefits for financial advisors.” This gives the tool the structure and audience information it needs to generate relevant content.

When conducting research, use prompts that specify your information needs and preferred format. For example: “Summarize the latest findings on renewable energy storage technologies from the past two years, organized by technology type with their efficiency rates.”

Content creators can maximize Bing AI by including tone and audience specifications: “Write an engaging introduction for a blog post about sustainable fashion targeted at environmentally-conscious millennials using a conversational but informative tone.”

Here are some proven prompt formulas that consistently deliver great results:

• “Compare and contrast [X] and [Y] in terms of [specific aspects]”
• “Explain [complex topic] as if I’m a [beginner/expert] with focus on [specific element]”
• “Generate a step-by-step guide for [task] optimized for [audience]”
• “Create a [content type] about [topic] using [tone] and highlighting [specific points]”
• “Analyze [situation/data] and recommend [number] strategies for [desired outcome]”

Remember that repetitive prompting often yields the best results. Don’t hesitate to refine your initial prompt and ask again if the original response is not exactly what you need.

Bing AI for Writers

Bing AI’s tools have transformed the writing landscape, providing valuable assistance at every stage of the content creation process. A smart Bing AI writer would use the tool to improve their writing process in the following ways:

1. Use AI for Inspiration and Brainstorming

One way to use Bing Chat AI is to generate all kinds of story ideas, creative angles, and blog post outlines to assist with content creation.

For example, a food blogger might look for ideas using Copilot for a post about nutritious meals that readers can easily prepare at home.

As you can see, Copilot conveniently lists different options that fit the criteria, including breakfast, lunch, and dinner options along with ideas for an introduction.

2. Simplifying Writing Workflows

In addition to creating content ideas, writers can also use Bing AI to perform grammar checks, rewrites, and summarization.

An example here is creating a short summary for the aforementioned blog post above.

3. Shift The Tone Of Your Writing

Another way writers can use AI on Bing is to change the tone of writing. For example, someone might want some ideas for how to make a blog post more humorous or playful.

Disclaimer: As a digital marketing agency focused on developing human-based marketing content, we do not recommend using AI for content output, especially with the intention of boosting organic search rankings.

4. Streamline the Drafting and Editing Phases

Bing AI is also helpful during the drafting process. If you’re experiencing some writer’s block, use it to request outlines or section breakdowns. For example, asking “Create a detailed outline for a 1500-word blog post about indoor gardening for beginners” will provide you with a structure to start your project while still leaving room for personal expertise and style.

Bing AI creator can also help edit your finished work. Use it to refine awkward phrasing, suggest stronger word choices, and identify inconsistencies. A writer might prompt: “Improve the clarity and flow of this paragraph while maintaining its key points.”

5. General SEO Ideas

With Bing AI, SEO research becomes more efficient as well. Writers can analyze keyword opportunities with prompts like “What are the top-performing keywords for digital marketing blogs in 2025?” or “Create a list of long-tail keywords related to ‘nutritious meals’ and ‘easy to prepare meals’.”

For instance, the same food blogger might want to find keywords to target within that blog post and use Copilot to come up with some ideas.

The writer can then look for high-volume keywords in this list using other keyword tools like Google’s Keyword Planner.

Writers can also use the tool to assist with things like meta descriptions, alt-image tags, and other technical SEO aspects. For meta descriptions, the prompt might look something like this: “Generate three SEO-optimized meta descriptions for my article about remote work tools.”

Pros and Cons of Using Bing AI for Your Writing Process

Now that you know what the tool can do, let’s talk about some of the biggest pros and cons of using Bing AI to help with SEO research.

Pros	Cons
Accelerates idea generation	May produce generic content without specific guidance
Helps overcome writer’s block	Cannot replace human creativity and expertise
Streamlines research process	Requires fact-checking and verification
Suggests SEO optimizations	May not capture brand voice without training
Provides instant feedback on drafts	Works best as a complement, not replacement

The most successful writers approach Bing AI as a collaborative assistant rather than a replacement. They combine AI efficiency with human creativity, emotional intelligence, and subject expertise.

Bing AI for Designers

In addition to writers, Bing AI can also benefit designers. Its integration with DALL·E image generation allows creators to transform text descriptions into visual concepts within seconds. Designers can rapidly prototype ideas by typing detailed prompts, such as “minimalist logo for an eco-friendly coffee shop with green and brown color scheme” or “social media post template for summer fashion sale with vibrant colors.”

Using AI streamlines the creation of advertising materials, social media content, and preliminary mockups, eliminating the need to switch between multiple applications. It serves as a visual communication tool, helping translate abstract ideas into concrete visuals that stakeholders can easily evaluate and refine.

To get started, simply log in and use the text-to-image field.

Let’s look at an example; a designer might want to create a banner image for an automotive website, which could look something like:

You can then see each image in full and download it, or continually tweak the prompt to get potentially even better results.

You could also include modifiers in your prompts to create images with different stylistic options, from “photorealistic” to “cartoon” or “animated.” Toying with different prompts can help you produce the perfect design, which you can then integrate with tools like Adobe Illustrator to optimize and truly make your own.

Here are a few tips to help you fully integrate Bing Designer AI into your content:

• Optimize image size and format to work well with your website’s layout and maintain performance.
• Use design tools to add elements or change style to ensure the image is aligned with your web design and branding.
• You can further enhance Bing AI images with your design software’s own AI capabilities, such as Adobe’s AI Photo Editor.

AI Bing Art and Commercial Use

AI Bing art is highly accessible, allowing you to create a wide range of high-quality content. However, you might ask, “Can you use Bing AI images for commercial use?”

As mentioned, Bing’s terms previously prevented commercial use, but now Microsoft allows its users to freely use images however they want, whether for personal or commercial purposes.

Is Bing AI Image Generator Free?

Generally, yes, the platform is free to all users with certain limits. However, there are some Bing image creator free usage limits. If you’re looking for a more robust version with more features, you can choose from one of the paid options. There are three options to choose from:

• Microsoft Copilot Chat – free with a Microsoft account
• Microsoft 365 Copilot – $30.00 a month, per user, paid yearly
• Microsoft 365 Business Basic and Microsoft 365 Copilot – $36.00 a month, per user, paid yearly

Some of these options also include access to other popular apps, such as Microsoft Word, Excel, PowerPoint, and Outlook. It’s a good way to combine your business tools with popular AI features.

Bing AI for Marketers

Marketers also benefit from Bing creator AI tools to produce many types of content or help with audience targeting.

For example, marketers could use these solutions to help with:

• Writing ad copy
• Coming up with social media captions
• Developing mail templates
• Producing images for ads and other marketing content
• Learning audience insights, including search trends and popular topics
• Researching keywords
• Outlining video content, including ad storyboards

Let’s take, for example, a marketer looking to advertise services for a bank with ads. Using Copilot, the marketer might want to generate multiple pieces of ad copy targeting different demographics for personalized messaging:

That same marketer could then ask for a few email templates targeting audiences at different stages of the buyer’s journey:

Notice how Copilot still automatically goes with the theme of banking services, as it retains the details of the chat for five consecutive messages.

Ultimately, this illustrates how marketers can easily segment audiences and personalize messaging with Bing AI’s help.

Of course, while it has the potential to make things easier, sometimes it’s best to call in a professional. If this is the case, an agency such as Ignite Visibility, with a strong background in digital marketing, a history of success, and a forward-thinking approach to AI usage, would make more sense.

Bing Audience Insights

It is also a potentially essential tool in helping marketers target audiences with Microsoft Advertising.

Copilot integrates directly with the Microsoft Advertising platform, which can get you in front of Bing’s audience of 1.4 billion unique monthly visitors. Bing is also extremely popular among younger users, with over half comprising people between 18 and 34.

Using Microsoft Advertising, you can easily integrate images and other content from Copilot and the Image Creator into your ad campaigns.

Tokens and Limits

When Bing AI first launched, there were strict token guidelines and limits to follow. However, since the platform has evolved, so has the token process. Now the bing image create free usage limits are generally relaxed enough that most everyday users would be fine using the free version through the web or mobile apps. However, there are a few limitations to be aware of:

• Large language models, like GPT-4o or GPT-5, have their own internal token windows. This means they can only process a limited amount of text at one time. For example, GPT-4o can only process up to 128,000 tokens input and 16,384 tokens output per request. These tokens include your prompt, system messages, retrieved content, and the generated response.
• When using the free version of Bing AI, you can only upload 3 files per 24 hours. Each file can only be up to 512 MB.
• Web and Edge versions of Copilot only support 4,000-8,000 characters per prompt.

Bing AI Alternatives

If you aren’t completely sold on Bing AI, there are plenty of other tools for you to try using different generative engines for AI content production.

Some of these Bing AI alternatives include:

• ChatGPT: Many people tend to use ChatGPT for personal use because of its versatility, ability to produce long-form content, and compatibility with many plugins.
• Google Gemini: This tool is ideal for users who want deep reasoning and integrated media support. It has strong multimodal capabilities and academic benchmark dominance.
• Perplexity: This search-focused AI tool blends real-time web results with concise answers. It’s great for fact-checking and quick summaries, but lacks depth when it comes to complicated tasks.
• Claude: Created by Antropic, it is praised for its calm tone and document analysis skills. Claude Pro is especially good at summarizing PDFs and generating accurate citations.

Is Bing AI better than ChatGPT and other solutions? It really depends on what you want to achieve with the tool. In most cases, professionals will benefit from taking full advantage of Bing AI image and text content, but other tools can enhance your content, from creating AI videos to producing top-quality images.

Let’s compare some of the most popular tools:

AI Tool	Strengths	Weaknesses
Bing AI	Web-integrated, GPT-4o, fast UX	Limited customization
Google Gemini	Multimodal, top academic scores	Less intuitive for causal use
ChatGPT	Creative, coding, plugin support	Free tier has a limited model
Perplexity	Real-time search, concise answers	Shallow on complex reasoning
Claude	Calm town, PDF summarization	Occasional citation errors

While AI integration is great to have on your side, it’s important to strike a balance between human and AI content. Relying solely on AI images, text, and communication could make your content feel more distant, cold, and robotic, but when used in collaboration with human-generated content, it can go a long way in connecting with audiences through a personal touch.

FAQs

1. What is Bing AI used for?

Bing AI helps with search, writing, coding, summarizing, image generation, and real-time answers using conversational chat.

2. Is Bing AI free?

Yes, Bing AI is free to use with a Microsoft account, though some advanced features are part of paid Microsoft 365 plans.

3. How do I write the best prompts for Bing AI?

Be clear, specific, and goal-oriented. Include context, desired format, and keywords to guide the response effectively.

4. Bing AI vs ChatGPT: Which is better?

Neither Bing AI nor ChatGPT is indefinitely better than the other one. They each have their areas where they shine. Bing AI excels at real-time search and Microsoft integration; ChatGPT is better for creative writing and memory-based tasks.

5. Does Bing AI use GPT-4?

Yes, Bing AI runs on a customized version of GPT-4, called GPT-4 Turbo, which is optimized for speed and efficiency.

Harness the Power of Bing AI With Ignite Visibility

With a better idea of how to use Bing AI in writing, creative design, and marketing, you can make full use of this tool to optimize your content. For some additional help, there’s always Ignite Visibility. Our team can help you utilize Bing AI and other solutions for content marketing, advertising, and more, helping streamline your efforts while using AI responsibly and ethically.

When you entrust us with creative design and more, you’ll benefit from:

• High-quality content to improve your marketing
• Personalized visuals and messaging to reach your target audiences
• In-depth market research to identify your audiences and segment them
• Maximize reach with everything from website design and SEO to paid media advertising
• And more!

Like the sound of that? Reach out to us today and connect with one of our experts.