MENUMENU
  • Services
    • Services
      • Search Engine Optimization
      • International Search Marketing
      • Local Search Marketing
      • Pay Per Click Advertising
      • Social Media Marketing
      • Email Marketing
      • Conversion Rate Optimization
      • Public Relations
      • Website Design & Development
      • Reporting & Analytics
      • Amazon Marketing Services
      • Digital Marketing Strategy
      • Franchise Marketing
  • About Us
    • About Ignite Visibility
      • Careers
      • Clients
      • Our Values
      • Our Story
      • Our Team
      • Hiring Notice
      • UCSD Extension Courses
      • Diversity & Inclusion
  • Thought Leadership
      • Our Blog
      • Podcast
      • SEO: The Movie
      • Social Media Marketing: The Movie
      • Book: The Forecaster Method
      • Attend Our Next Digital Marketing Event
  • Contact
  • 619.752.1955
Home / PPC / How to Leverage Cross-Channel Audience Insights For Hyper-Improved Targeting

How to Leverage Cross-Channel Audience Insights For Hyper-Improved Targeting

August 31, 2020 By Ignite Visibility

Leverage Cross-Channel Audiences For Hyper-Improved Targeting

What Channels We’re Looking At

  • Facebook Ads, Google Ads, LinkedIn Ads

What You Will Learn

  • How To Expand Targeting Beyond Obvious Audience Segments
  • Shorten The Learning Curve & Fasttrack Performance (From 30-60 Days To Less Than 2 Weeks)
  • How To A/B Test Performance To Determine Winning Audiences

Leveraging audience insights across advertising platforms can be a powerful method to grow your customer base. Here’s how you can tap into those resources and expand your target reach.

Targeting the right people is the name of the game, and we’re always working to learn more about our customers. What are their interests? Where do they work? What types of websites do they frequent?

Each platform captures information about their customers in a unique way and will derive insights based on unique definitions of their audiences. What works on Facebook or Google isn’t necessarily exclusive. Not even close. In fact, if you’re not leveraging these audience insights across platforms, you’re leaving money on the table.

When we combine audience insights from Google, Facebook, and Linkedin, we can create an interest-based and predictive modeling audience strategy to maximize on-target delivery effectiveness. If you’re running ads on multiple platforms, you should be leveraging audience insights to work together across all networks.

In Linkedin, under the Demographics section, you can see that a client servicing HR administration software is getting visibility and engagement among Business Development and Sales positions, but lacks impact for individuals in a Program and Project Management role. Try using this data by targeting these job functions on Google Ads and Facebook.

Leverage Cross-Channel Audiences For Hyper-Improved Targeting

In Google Ads, check out Audience Insights under Audience Manager in the tools section. Here, Google tells you that your target customer has the highest chance of falling within specific in-market and affinity categories.

Leverage Cross-Channel Audiences For Hyper-Improved Targeting

Of course, don’t feel like you have to add them all – incorporate what you feel is the most relevant, and then use this information to A/B test.

When looking in Audience Insights on Facebook, you can view information regarding demographics, job functions, Page Likes, and other categories of interest-based on relevance.

Leverage Cross-Channel Audiences For Hyper-Improved Targeting

Leverage Cross-Channel Audiences For Hyper-Improved Targeting

Leverage Cross-Channel Audiences For Hyper-Improved Targeting

Open up your audience targeting to the wealth of insights each platform has to offer and increase your chances to convert. A/B test your new arsenal of audiences to support and optimize the audience strategy you thought was tapped out. You can do this in each platform by duplicating your campaign and testing new audiences. Monitor progress for about two weeks to see which audiences perform better to optimize your targeting.

To see how the Audience Insights tab looks on each platform:

About Ignite Visibility

You may also like:


  • LinkedIn Retargeting: A Strategy All B2B Marketers Need to Try

  • How to Calculate ROAS & Make the Most of Your…

  • Value-Based Bidding: Maximize Your Returns With Paid Media Ads

  • What is CPC?: Essential Insights into Cost-Per-Click Advertising

Search Here

NEWSLETTER // SIGN UP NOW

About Ignite Visibility

Ignite Visibility is a premier full-service digital marketing agency based in San Diego, CA. The Ignite Visibility mission is to provide the most effective digital marketing solutions in the industry, a high-touch customer experience, deliver results and use profits to reinvest in client success, employee success and the community. Ignite Visibility is one of the highest awarded digital marketing agencies in the industry, works with some of the biggest brands in the world and is a 6x Inc. 5000 company. Learn more about our services.

 

Contact Us. Let’s Chat!

  • Hidden

Marketing Guides

SEO In 2020: How To Prepare For Major Disruption

"SEO: The Movie" - Have You Seen Our Film? Watch Now

"Social Media Marketing: The Movie" - Have You Seen Our Film? Watch Now

Amazon Seller Central vs Vendor Central

Listen To The Podcast Featuring The Best Minds In Marketing

John Lincoln Interviews Global Director of Digital Marketing & Strategy at Qualcomm, Jessica Jensen

Check Out 227 Free Online Marketing Classes

The 2020 Guide To Dominating SEO With Advanced Schema

Learn More About Our Digital Marketing Agency

Learn More About Our SEO Services

Learn More About Our Paid Media Services

SELECT CATEGORY

Become A Contributor

Interested in writing for Ignite Visibility?

APPLY NOW

Services

  • Search Engine Optimization
  • Pay Per Click Management
  • Conversion Rate Optimization
  • Website Design & Development
  • Social Media Company
  • Public Relations
  • Amazon Marketing Services
  • Franchise Marketing
  • International Services
  • Digital Marketing Agency Services

About

  • Our Team
  • Our Values
  • Clients
  • Reviews
  • UCSD Extension Courses
  • Careers
  • Tools & Resources
  • Sitemap

Contact

4250 Executive Square, Suite 100
La Jolla, California 92037

619.752.1955

Join The Newsletter

Sign up for our newsletter to get the latest from Ignite Visibility.

google parther logo

©2023 Ignite Visibility. All Rights Reserved. Privacy Policy