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Home / Mobile / Warning, Google Mobile Update April 21 to Change SEO

Warning, Google Mobile Update April 21 to Change SEO

February 27, 2015 By John E Lincoln

This is a special report.

Yesterday, Google announced that starting April 21, they will rank your website higher if it is mobile friendly. Google said this New Mobile Ranking Update will have a “significant impact” on search results worldwide. So this means if your website is not mobile friendly (there is a lot that goes into this) you will lose rankings, traffic and revenue from the Google organic traffic channel.

Warning, Google Mobile Update April 21 to Change SEO

In addition to this change, Google has stated they will be using information from indexed applications as a ranking factor. This makes application SEO all the more important.

There are really three things you can do to make sure you are mobile ready.

1. Test your website with the mobile testing tool.
2. Make sure you have a clean webmaster tools usability report.
3. Make sure you have good page speed.

As far as application SEO, you can learn more about it here in our guide.

Outside of this, the only other thing I would say is keep in mind CRO when you switch to mobile. I have seen some really bad usability errors when making this transition that have cost companies a lot of revenue.

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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