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Home / Google / Search within Search: Google Testing Resurgence of Search Feature

Search within Search: Google Testing Resurgence of Search Feature

September 2, 2014 By John E Lincoln

search your search feature

Google is attempting a resurgence of a search feature they rolled out a few years back. It is essentially a search box within the actual search you perform. This sounds a little puzzling at first, but it is actually quite simple. We have seen this in the past but this one appears to be a more user-friendly version so far. This is basically a reformatted version to offer a bigger, more noticeable option to engage users. A few years back it was incorporated on a limited number of brands, but now we are seeing it expand.  More and more brands are getting this function. Prime examples are companies like Microsoft and universities such as Princeton. The search box usually appears just below the first organic search result.

microsoft search option When you perform a search on the little box, it will still keep you on Google, not take you to the actual site. However the SERP page will provide a list of results pertaining to the site you just searched, such as Microsoft. I have a feeling this will be a feature people could take or leave, considering Google took a shot at it a few years back and pretty much let it go down the drain. Google is just testing it out again right now to see how users interact with it and what the results could bring.

Looking at this from an analytics standpoint, it could be a little frightening. Will sites suffer in terms of average visit duration, time on page, number of pages visited and so on? How will the bounce rate look?

It will definitely be interesting to see how this plays out with Google. Do you think the average person performing a Google search would use this feature? Or would most people not even really notice it? Let us know your thoughts on this below.

Work Cited

“Search Within A Search: Google Testing New Search Box” by Amy Gesenhues

“Google Tests New Site Search Box” by Alex Chitu

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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