It has long been a myth that if you use Google AdWords you will have better organic results in the search engines. Google has covered the SEO topic do Google ads help organic results many times in the past, but recently an AdWords user asked a new question directly to Matt Cutts, Head of Webspam at Google.
He asked, “I am an important AdWords customer and recently I have seen a drop in rankings for my site. Why can’t I get advice on optimizing my site for Google’s search results through my AdWords point of contact?”
Matt Cutt’s responded to this question by saying something to the effect of, we want you to go through the same channels as those who do not use AdWords.
Watch a Video on Do Google Ads Help Organic Results for SEO
It is important to point out that while Google ads do not directly help organic results, there is some organic benefits to having an AdWords campaign running. Here are a few quick benefits of Google ads to organic results.
Benefits to being in AdWords for Organic Search
Higher CTR in Organic Results
When a user sees your AdWords ad and organic listing after doing a search, there is a synergistic effect that increases the chance of click on one of the mediums.
More Shares and Links
If you get exposure for a page through Google AdWords there is a better chance that someone will link to it or share the page in social media.
Overall, Google AdWords is an excellent addition to organic SEO. But as Matt Cutt’s has said many times, it does not directly help your rankings. Also, your Google rep will not discuss SEO with you. So next time someone askes you do Google ads help organic results you can say, not directly, but there are some benefits such as more exposure for your site.
Use the google own tool for the optimization is the good way like google webmaster tool, analytic tool, etc.