When connecting with potential customers online, search engine optimization (SEO) is one of the best ways to maximize your visibility.
SEO for landscapers can help you dominate competitors and attract more high-quality leads, but you need the right services. At Ignite Visibility, we offer SEO for companies across a range of industries, with strategies specially designed for landscaping SEO. Whether you want to rank for top-level terms like “best time of the year for landscaping” or location-specific keywords such as “landscapers in [your city],” we’ll help you get and stay on top.
Here, we’ll dive into SEO for landscapers and how you can benefit from the right solutions for your business.
What You’ll Learn:
- Why You Need SEO for Your Landscaping Company
- How Our Landscaping SEO Strategies Work
- Keyword Content Ideas for Landscaping Companies
- When to Get Professional Landscaper SEO Services
- FAQs About SEO for Landscapers
Why You Need SEO for Your Landscaping Company
SEO is an integral part of any digital marketing strategy, especially for franchise landscaping companies looking to convert both customers and potential franchisees. According to a recent Annual Franchise Development Report from Franchise Update Magazine, SEO-focused content was a major contributor to one quick-service restaurant franchise’s success online, helping develop a website with a truly impressive conversion rate of 7.87%, which is over double the industry’s average.
If you’re considering landscaping SEO for your business, the following are some of the main reasons to implement a strategy as soon as possible.
Increased Visibility Online
Highly optimized landscaping company websites will appear at the top of search engines. This level of visibility means you’ll attract more traffic, as the top three positions in Google search get 68.7% of clicks.
Keep in mind that if you fall behind with your landscaping SEO, the dropoff below those top rankings is significant.
Landscaper SEO click-through rates for each position.
Improved Local SEO
Not only will you be able to get to the top of rankings on search engine results pages (SERPs) with good landscaper SEO, but you’ll also be able to target local audiences in your service area. 58% of businesses don’t optimize for local search, giving you a huge edge when you implement local SEO for landscapers.
Unlike general SEO, local SEO for landscapers would involve targeting specific geographical locations that the business serves. For instance, you would optimize for certain “near me” keywords or those mentioning a particular city to connect with potential customers in your area.
A Competitive Advantage
Comprehensive landscaper SEO services from professionals can help you soar above competitors in organic search results, especially if you implement all aspects of SEO, from on-page elements to technical SEO.
Long-Term ROI
The right approach to SEO will also be more cost-effective and yield long-term results. Once you get on top of rankings, you’ll be more likely to stay on top, attracting more high-quality leads and increasing your ROI.
How Our Landscaping SEO Strategies Work
SEO for a landscaping company can make all the difference when trying to appeal to more online customers, but the key is finding the right services.
At Ignite Visibility, you can benefit from the following process with our fully tailored landscaper SEO services.
Site Audit
We start our services off with a site audit that looks into your existing landscaper SEO efforts. In the process, we’ll assess your current rankings and overall performance, which will help determine how to progress. Specifically, this audit will look for certain technical issues, content gaps, and keyword opportunities that could impact your campaigns.
Keyword Research
Another critical component of SEO for landscapers is keyword research, which involves identifying valuable search terms to target with content and linking strategies. This step will entail looking for location-specific keywords like “landscaping companies in [city]” along with service-focused terms such as “lawn care” and “weed control.”
Keyword intent is a major aspect of SEO for landscapers, as different types of keywords will reach people at different stages of the customer journey. Keyword intent can fall under a few key categories in landscaping SEO:
- Informational: At this stage, people want information about a topic as they try to better understand it.
- Navigational: Here, keywords would target audiences who want to find a particular site or web page, often using branded terms.
- Commercial: Keywords at the commercial stage would aim to attract people interested in purchasing a product or service.
- Transactional: When people are ready to buy, they might enter a transactional keyword like “buy new [brand] laptop.”
On-Page SEO
Using those keywords we find and other SEO elements, we’ll optimize your pages to boost their rankings. In doing so, we’ll optimize items like:
- The main content on your pages
- Headers that break up your content, including titles (H1s)
- Meta title tags and descriptions that show up in search results
- Images with keyword-optimized alt text and filenames
Content Creation
The next step involves creating content to reach people at every stage of the buyer’s journey. For instance, we’ll develop blog posts covering top-level topics around certain landscaping services as well as service pages detailing your offerings, touching on various pain points that your business can alleviate.
There are many types of content that could help with SEO for a landscaping company, including:
- Service pages, including a page summarizing all services and individual pages for each service, from lawn care to planting and irrigation installation
- Blog posts covering various industry topics
- Videos with lawn care advertising content, tutorials, or other topics
- Images with optimized alt text
Link Building
It’s also important to supplement on-page efforts with off-page SEO, including link building strategies that acquire links on authoritative sites across the web. These links will appear in local directories, review sites, and landscaping-related sites that can build your backlink network.
As you get started with link building for lawn care SEO, you can conduct outreach to connect with potential publications. For instance, you could look up various home improvement and gardening blogs and potentially submit a guest post covering a topic that helps their audiences, with a link to your site.
Additionally, you can add your business to various directories like LandScaping Network and Yelp, with links to your site helping boost your link profile.
Local Business Listings
To maximize your online presence, our landscaper SEO services also entail building and maintaining local business listings.
These listings can include details about your business, including your business name, hours, website, and a list of services you offer. It’s critical to keep these listings up to date, or both your customers and search engines might not be sure which information is accurate.
There are plenty of places to get listings to boost SEO for landscapers, including:
- Yellow Pages
- Citysearch
- Superpages
- Google Maps
- Bing
- Apple Maps
- Yahoo Local
- Local.com
- Houzz
- Yelp
- Eco Landscape Alliance (ELA)
- HomeAdvisor
- FindLocal Landscapers
Local SEO
When optimizing your site, local SEO for landscapers is particularly important. To increase your visibility among local audiences, we’ll optimize your Google Business Profile, attract customer reviews, and build citations for local listings to attract more leads within your service area.
Your business’s Google Business Profile is particularly important for landscaping SEO, as it connects your business information with customers on Google Search and Maps, two of the most commonly used platforms among online users when looking for local businesses.
Our landscaping SEO services will be able to keep this profile consistently updated to avoid potential drops in rankings due to inaccurate data. When people look up your brand, your profile can also appear on the right of the page.
Performance Tracking
You won’t know how well your SEO is doing without tracking progress, which is why we utilize Google Analytics, Google Search Console, and other tools to help measure performance. We’ll look at various metrics and see if you’re meeting your goals, optimizing your campaigns accordingly for better results.
In tracking performance, it’s important to look at the latest key performance indicators (KPIs). User engagement metrics are among the most important today, measuring how people interact with your content, with more engagement typically translating to better SEO for landscapers.
Core Web Vitals are also essential to measure, providing a set of metrics that indicate a site’s user experience, including visual stability, loading performance, and interactivity.
Another element we look at is a collection of mobile usability metrics, such as task completion rate, error rate, time on task, and user satisfaction.
Innovative Technologies and Practices for Automation and Accuracy
To help our clients get the best results with our landscaper SEO services, we use some of the latest marketing technologies and work to meet current standards.
For instance, we implement Google Analytics 4 (GA4), which provides us with in-depth metrics to help with measuring and reporting for campaigns.
Meanwhile, AI-driven insights can help identify certain content gaps and keyword opportunities with increased efficiency. Predictive analytics based on the data collected can give us more ideas to put you ahead of competitors.
Keyword Content Ideas for Landscaping Companies
When researching various industry keywords to target, you must consider the intent behind each term. The intent will determine what type of content to produce, ensuring it reaches the right audiences along the customer journey.
Here are some content ideas to get you started based on each stage of the sales funnel.
Top of Funnel: Awareness
You’ll want to begin with top-level content that attracts people who aren’t yet in the market for services. People at this stage might be interested in certain landscaping topics, but they may want some DIY ideas or compelling reasons to hire a company like yours. Specifically, blog posts informing users will fit these keywords best.
To determine intent at each stage for your lawn care SEO, consider developing audience personas and observing changing behavior trends among your customers. Doing so can help you segment audiences based on their unique preferences and needs while ensuring you keep up with how people are approaching landscaping services. Subsequently, you’ll know which topics to cover with your content at all times to boost your landscaper SEO.
Some examples of keywords to target here include:
- When to prune flowers
- Landscaping tips for summer
- Backyard landscaping ideas
- How to maintain my yard
Middle of Funnel: Consideration
As people move down the sales funnel, they’ll reach the consideration stage. At this point, people will consider landscaping services and companies, but you’ll need to let them know why your solutions are the best. Compelling case studies and customer testimonials are ideal at this level.
Consider the following middle-of-funnel terms as examples:
- Best landscapers in [city]
- Landscaping companies near me
- Best landscaping services in [city]
- Comparison of landscapers in [city]
Bottom of Funnel: Decision
Finally, people will reach the decision stage when they’re ready to request your services. Service and location pages can cover topics like “landscaping quotes” and branded keywords.
The following are some potential decision-stage terms to target:
- Landscaping service estimates
- Landscaping cost
- Hire a landscaper in [city]
- Lawn care service estimate
Here, branded lawn care advertising through your keywords is a good idea, as people will be ready to make a purchase with a particular company.
As you discover how to get more lawn care customers for your business, here are some lawn care advertising examples of keywords to target:
- Landscaping services from [brand]
- [brand] landscaping company cost
- estimate for [brand] lawn care
When to Get Professional Landscaper SEO Services
To achieve the best possible results with SEO for landscapers, it’s often best to work with a company like Ignite Visibility.
Here are some signs you might want to get professional landscaper SEO solutions for your business:
- You Can’t Devote Enough Time to SEO: If you don’t have the time to focus on and manage SEO, experts can fully develop and manage your campaigns, allowing you to spend more time on growing your landscaping business.
- Not Enough SEO Knowledge: You may lack the knowledge needed to fully excel with SEO, but professionals will know how to optimize everything from national to local SEO for landscapers.
- Slow Traffic Generation: A landscaping SEO company can give your strategy the facelift it needs to get you on top of search results for many terms, attracting more valuable traffic faster.
- Budgetary Constraints: Hiring in-house SEO experts can cost a lot of money and time, but you can bypass this process by outsourcing your SEO to professionals for a more cost-effective solution.
- You Need to Scale: As a leading landscaping SEO company, we also understand that our customers need room to grow. As such, we scale our services based on our customers’ growth and changing demands.
- Keeping Up With SEO Trends: The right company will incorporate the latest industry updates and trends to keep your strategies from falling behind.
FAQs About SEO for Landscapers
1. What is landscaping SEO?
In determining how to get more lawn care customers, it’s important to optimize your website to appear online, which is why SEO is critical. SEO for a landscaping company can target specific keywords and integrate various elements to help dominate search engine rankings.
2. Why get professional landscaper SEO services?
SEO requires expertise and diligence to get results. Even if your website isn’t the largest, there are many tasks that go into SEO, and it’s a continual process. With the help of a company like Ignite Visibility, you can get reliable landscaping SEO services that help you climb and stay on top of competitors while yielding high ROI.
In addition to SEO for landscapers, a good company can provide a host of other digital marketing services, including lawn care advertising, email marketing, social media marketing, and much more.
3. How much do landscaping SEO services cost?
Many factors influence the cost of landscaping SEO, including the size of your website, your local competition, and the general difficulty of ranking for certain keywords. The right company should be able to meet with you to discuss your needs and provide a clear proposal breaking down the cost.
Work With Ignite Visibility for Top-Tier SEO for Landscapers
SEO for a landscaping company can be invaluable, but you must do it right. With the help of a fully capable landscaping SEO company like Ignite Visibility, you’ll be able to take full advantage of these strategies to climb above competitors.
With our services behind your business, you get:
- In-depth keyword research to inform your campaigns
- High-quality content covering every stage of the customer journey
- Optimization for everything from national to local SEO
- Continual tracking with accurate metrics to measure performance
- And more!
Reach out to us today to learn more about what we can do for your business.
