MENUMENU
  • Services
    • Services
      • Search Engine Optimization
      • Local SEO
      • Generative Engine Optimization
      • Digital PR
      • Content Marketing
      • Email Marketing Services
      • Lifecycle Marketing
      • Paid Media Advertising
      • Social Media Marketing
      • Creative Design Services
      • Conversion Rate Optimization
      • Website Design & Development
      • Amazon Marketing Services
      • Franchise Marketing
      • Franchise Development
      • National to Local Marketing
      • Reporting and Data Analytics
      • Digital Marketing Strategy
  • Who We Serve
    • Who We Serve
      • Franchise Marketing
      • B2B Marketing
      • Lead Generation
      • Ecommerce
      • We Build Custom Strategies
      • View Sample Industries
  • About Us
    • About Ignite Visibility
      • Our Story
      • Our Values
      • Our Team
      • Clients
      • Diversity & Inclusion
      • Our Blog
      • Marketing Resources
      • Franchise Marketing Resources
      • Careers
      • Hiring Notice
  • Case Studies
  • Awards
  • Contact
  • 619.752.1955
Home / Videos / What Is Remarketing? (Advanced Strategies To Drive More Revenue)

What Is Remarketing? (Advanced Strategies To Drive More Revenue)

September 5, 2017 By John Lincoln

Wondering, “What is Remarketing?” Watch the video below. You will learn everything you need to know.

In this video, I cover remarketing. Learn what remarketing is and how it can help your business.

What is Remarketing?

Transcription – Remarketing Video

Hi! I’m John Lincoln with Ignite Visibility and today I’m gonna be talking about a marketing strategy that every single website online should be using to capture people who have come to their website and then left. Yes, I’m talking about remarketing, and everything that you need to know about remarketing to be successful

[Music]

Okay, so if you don’t know what remarketing is it’s also called ‘retargeting.’ And basically, it’s a way to cookie somebody when they come to your website. So, you drop a cookie inside of their browser and when they go from your site to other sites online, it’s going to allow you to serve them ads throughout the internet. Now these ads are gonna be on specific networks. And some of those networks, for example, would be the Google Display Network. It could be throughout YouTube. It could be throughout Korra. It could be throughout LinkedIn. It could be throughout Facebook. There’s a lot of different areas where you can do remarketing to people after they visited your website. So, remarketing is when you cookies somebody and then they continue throughout the web and you remarket a message to them because you know that they’re semi qualified, because they’ve already come to your website and they’re going to other properties that you can serve ads to get them back into your funnel.

So, when it comes to remarketing the main place that people usually do this is on Facebook and on the Google Display Network. Now a secondary place is also YouTube, and there’s many other large networks out there that you can do remarketing through. There’s a variety of different ad and networks out there online. But to be effective through remarketing, it’s really important that you have a specific ad strategy. So, let me talk a little bit more about that. So, when they come into your website, think about what page do they hit on your website and where does that live. So, if they come into a specific page on your blog what’s that blog post about? Or if they hit a service page, what’s that service being offered? Or a product page, what is that specific product? And then think about the intent of the user when they came in there and then based off of that you can qualify them in some respect so that when they go to other areas online you can serve them an ad that’s specific to the landing page that they hit on your website.

Let me give you an example, say our company Ignite Visibility somebody comes in and they hit our search engine optimization service page or they hit our Amazon service page. What I can do is when they go throughout the internet say on Facebook, for example, I might want to serve them ads that show case studies of how effective we’ve been. For example, maybe we increase the client’s revenue over a hundred and fifty percent through search engine optimization. Or we got over a 20 percent increase in revenue through Amazon sales within the first two months, right? Those are two real things that we’ve done at the company. I can create an ad that showcases that tells the person that and says click here to find out about what your success will look like. So, by doing that and knowing this person came to the page and then serving them a specific ad that’s associated with that, I can get them to come back and potentially fill out a lead that they wouldn’t have filled out otherwise.

But even if they did fill out a lead and they’re inside in the sales cycle right now, it’s really good to reiterate that messaging to them so that they can potentially have a higher close rate down the road because, they know that we’ve been successful, they’re seeing other good things about the company. So, think about that for your own business. What are kind of the top landing pages for your products or services and what ads can you specifically serve around those? And it doesn’t need to be just one landing page, it could also be a segment of the website that’s on a common theme and by doing that you can make it a bit easier.

There’s a lot more when it comes to remarketing, for example, the one little thing you can do is if somebody watches this YouTube video right now, I can serve remarketing ads to you as you continue throughout YouTube. And there’s a lot of little kind of tricks like that that are inherent to each of the individual platforms that offer remarketing. But for right now the main thing that I want to convey is that every single business should have a remarketing strategy. If that person has come to your site if they’re qualified on some level, you want to make sure you’re attracting them back and getting them into your process. If you’re not doing remarketing you’re definitely leaving potential leads and/or sales on the table. So, I recommend you give it a shot.

Okay, so that’s it for remarketing today. I hope you guys learned something and I can’t wait to see you for the next Ignite Visibility University

[Music]

Related Posts

  • 8 Advanced Google AdWords Remarketing Strategies That Work

    Not satisfied with lackluster returns on your Google Ads remarketing efforts? If so, then it…

  • 6 Powerful Gmail Remarketing Strategies Proven To Work

    No one can deny how powerful email is when it comes to marketing. Similarly, remarketing…

  • Ignite Visibility Expands by Acquiring Franchise-Focused Agency IDS

    Ignite Visibility announced today that it acquired Integrated Digital Strategies (IDS), a prominent digital marketing…

About John Lincoln

John Lincoln (MBA) is the CEO of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform. An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

About Ignite

Ignite Visibility is a premier full-service digital marketing agency. We were founded in San Diego, CA but are now a 100% remote-first company with Igniters and clients around the globe.

Ignite Visibility is one of the highest awarded digital marketing agencies in the industry, works with some of the biggest brands in the world and is a 6x Inc. 5000 company.

noun-trading

Our Services

Ignite Visibility offers Award-Winning Services including comprehensive full-funnel digital marketing strategies. Learn more about our most popular service offerings below:

  • SEO Search Engine Optimization
  • PPC Pay Per Click
  • Email Marketing
  • Social Media
  • Creative
  • View All Services

Contact Us. Let’s Chat!

  • This field is hidden when viewing the form

Marketing Guides

SEO In 2020: How To Prepare For Major Disruption

"SEO: The Movie" - Have You Seen Our Film? Watch Now

"Social Media Marketing: The Movie" - Have You Seen Our Film? Watch Now

Amazon Seller Central vs Vendor Central

Listen To The Podcast Featuring The Best Minds In Marketing

John Lincoln Interviews Global Director of Digital Marketing & Strategy at Qualcomm, Jessica Jensen

Check Out 227 Free Online Marketing Classes

The 2020 Guide To Dominating SEO With Advanced Schema

Learn More About Our Digital Marketing Agency

Learn More About Our SEO Services

Learn More About Our Paid Media Services

SELECT CATEGORY

Become A Contributor

Interested in writing for Ignite Visibility?

APPLY NOW

noun-chat

Let's Chat

Ready to grow your online visibility and sales?

Request Your Free Proposal

Work With Us

NEWSLETTER // SIGN UP NOW










noun-strategy

Free Marketing Resources

  • Digital Marketing Resources
  • Marketing Strategy Videos
  • Weekly Marketing News Recaps
noun-strategy

Most Popular Blogs

  • How Long Does SEO Take?
  • Multi-Location SEO: Top Strategies
  • Google AI Overviews: Everything You Need to Know
  • Technical SEO 101
  • 18 Google Ad Extensions You Should Use
  • Complete Guide to Google Responsive Display Ads
  • Capitalizing on Local Service Ads
  • How SEO and PPC Work Together
  • Community Management Best Practices
  • B2B Social Media Marketing Guide
  • VIEW ALL BLOGS
noun-letter

Join Our Newsletter

CONNECT WITH US

  • facebook
  • twitter
  • instagram
  • youtube
  • linkedin

Services

  • Search Engine Optimization
  • Generative Engine Optimization
  • Pay Per Click Management
  • Social Media Marketing
  • Email Marketing
  • Conversion Rate Optimization
  • Website Design & Development
  • Creative Design
  • Content Marketing
  • Digital PR
  • Franchise Marketing
  • Digital Marketing Agency Services

About

  • Our Team
  • Our Values
  • Clients
  • Industry
  • Reviews
  • Careers
  • Marketing Resources
  • Privacy Policy & Service Terms
  • Advertising Disclosures
  • Sitemap

Contact

4370 La Jolla Village Drive
Suite 320
San Diego, California 92122

619.752.1955

Join The Newsletter

Sign up for our newsletter to get the latest from Ignite Visibility.











google parther logo

©2025 Ignite Visibility. All Rights Reserved. Privacy Policy and Terms of Service