Wondering, “What is Remarketing?” Watch the video below. You will learn everything you need to know.
In this video, I cover remarketing. Learn what remarketing is and how it can help your business.
What is Remarketing?
Transcription – Remarketing Video
Hi! I’m John Lincoln with Ignite Visibility and today I’m gonna be talking about a marketing strategy that every single website online should be using to capture people who have come to their website and then left. Yes, I’m talking about remarketing, and everything that you need to know about remarketing to be successful
Okay, so if you don’t know what remarketing is it’s also called ‘retargeting.’ And basically, it’s a way to cookie somebody when they come to your website. So, you drop a cookie inside of their browser and when they go from your site to other sites online, it’s going to allow you to serve them ads throughout the internet. Now these ads are gonna be on specific networks. And some of those networks, for example, would be the Google Display Network. It could be throughout YouTube. It could be throughout Korra. It could be throughout LinkedIn. It could be throughout Facebook. There’s a lot of different areas where you can do remarketing to people after they visited your website. So, remarketing is when you cookies somebody and then they continue throughout the web and you remarket a message to them because you know that they’re semi qualified, because they’ve already come to your website and they’re going to other properties that you can serve ads to get them back into your funnel.
So, when it comes to remarketing the main place that people usually do this is on Facebook and on the Google Display Network. Now a secondary place is also YouTube, and there’s many other large networks out there that you can do remarketing through. There’s a variety of different ad and networks out there online. But to be effective through remarketing, it’s really important that you have a specific ad strategy. So, let me talk a little bit more about that. So, when they come into your website, think about what page do they hit on your website and where does that live. So, if they come into a specific page on your blog what’s that blog post about? Or if they hit a service page, what’s that service being offered? Or a product page, what is that specific product? And then think about the intent of the user when they came in there and then based off of that you can qualify them in some respect so that when they go to other areas online you can serve them an ad that’s specific to the landing page that they hit on your website.
Let me give you an example, say our company Ignite Visibility somebody comes in and they hit our search engine optimization service page or they hit our Amazon service page. What I can do is when they go throughout the internet say on Facebook, for example, I might want to serve them ads that show case studies of how effective we’ve been. For example, maybe we increase the client’s revenue over a hundred and fifty percent through search engine optimization. Or we got over a 20 percent increase in revenue through Amazon sales within the first two months, right? Those are two real things that we’ve done at the company. I can create an ad that showcases that tells the person that and says click here to find out about what your success will look like. So, by doing that and knowing this person came to the page and then serving them a specific ad that’s associated with that, I can get them to come back and potentially fill out a lead that they wouldn’t have filled out otherwise.
But even if they did fill out a lead and they’re inside in the sales cycle right now, it’s really good to reiterate that messaging to them so that they can potentially have a higher close rate down the road because, they know that we’ve been successful, they’re seeing other good things about the company. So, think about that for your own business. What are kind of the top landing pages for your products or services and what ads can you specifically serve around those? And it doesn’t need to be just one landing page, it could also be a segment of the website that’s on a common theme and by doing that you can make it a bit easier.
There’s a lot more when it comes to remarketing, for example, the one little thing you can do is if somebody watches this YouTube video right now, I can serve remarketing ads to you as you continue throughout YouTube. And there’s a lot of little kind of tricks like that that are inherent to each of the individual platforms that offer remarketing. But for right now the main thing that I want to convey is that every single business should have a remarketing strategy. If that person has come to your site if they’re qualified on some level, you want to make sure you’re attracting them back and getting them into your process. If you’re not doing remarketing you’re definitely leaving potential leads and/or sales on the table. So, I recommend you give it a shot.
Okay, so that’s it for remarketing today. I hope you guys learned something and I can’t wait to see you for the next Ignite Visibility University