If you’ve been reading my blog for any amount of time you probably already know that I’m a fan of guest blogging. Like anything else it can be abused, and poor guest blogging will definitely backfire on you. But bad technique aside, guest blogging is filled with opportunities to hone your SEO and augment your influence and credibility.
There’s a big difference between knowing guest blogging is a good idea and being able to implement guest blogging as part of your strategy. Maybe you have a mental list of “reach” sites you’d love to guest blog for, but you don’t know how to make it happen. Or maybe you’re just not sure which sites are worth your time.
That’s why I’ve created this list for some of the best guest blogging sites for marketers. There are hundreds of sites that you could target, but I’ve only included some of the best ones here.
It’s not a no-brainer getting published on these sites by any means. It takes a lot of work and determination. But if you are producing great work and approaching the right sites with it, you should have a great chance.
(And by the way, here is a guide to guest blogging and reverse engineering your SEO strategy as you do it.)
Some of the best guest blogging sites for marketers and their guidelines:
You probably already know and trust KISSmetrics on this subject, and rightfully so. If you guest blog for this site, write and edit carefully, and realize that you’ll probably still need to pass a few rounds of edits for them. Offer actionable advice as part of your post with detailed examples of your points. And whatever you do, avoid self-promotion—otherwise you’ll miss out on any other chance to guest blog for KISSmetrics.
For more on why guest blogging has the potential to be so valuable and guidelines about guest blogging for KISSmetrics in particular, see this post: https://blog.kissmetrics.com/guest-blogging-for-kissmetrics/
Copyblogger is a go-to source for content marketing education. A huge part of their mission is keeping everything on their site and blog practical, relevant, and written well. Obviously your writing has to meet and exceed these standards for them to want it.
For more on guest blogging for Copyblogger, see this article: http://www.copyblogger.com/guest-post-guidelines/
Social Media Examiner
Social Media Examiner is picky with guest posts, and why not? They only produce well-researched, detailed work that is written well, and they don’t intend to have guest posts diluting this reputation they now enjoy. So if you do submit here, be patient and understand that if you’re not well known to them you’ll need to prove your writing abilities and subject matter expertise.
Business Insider covers a lot of different topics including technology and entrepreneurship. Make sure that you can offer expert level advice before trying to submit here. If you want to give it a shot, send the final draft along with your bio, links to other work, and a proposed headline to firstname.lastname@example.org.
Traffic Generation Café
Traffic Generation Café openly admits that 99% of guest posting submissions are rejected for bad writing, lack of original material and related reasons. They do want concrete, actionable strategies for building traffic from people who know what they’re talking about, mostly in the form of in-depth guides and tutorials.
The Moz blog is features some of the heaviest hitters in SEO, and their posts highlight advice, how-tos, research techniques and other insights that touch upon improving online marketing skills and SEO. As of 2013 Moz reported accepting about 10% of the 5-10 submissions they received every weekday, so while the competition here is fierce, there’s also a great chance that your best work will make it. They tend to favor detailed content with actionable advice and references, especially case studies and examples.
For a very detailed discussion of what kind of guest posts Moz is looking for, read their “how to” for guest posters here:
Inc.com is focused on practical advice, services and tools geared toward small businesses. They offer only very simple guidelines for contributors, but they do accept pitches. If you’re not sure how to pitch this kind of guest post, read my advice for pitching here.
Smashing Magazine is focused on web development and design, and it look for guest blog posts that are full of useful ideas, techniques and tips for readers. Be sure to include actionable insights and practical examples to illustrate your points. It’s also a great idea to share your stories about mistakes, and things that you’ve learned over time that would have helped you earlier on. Cite support for your arguments and avoid superlatives and over the top language to fit in with Smashing Magazine’s style.
TechCrunch covers technology right now, future tech and entrepreneurialism. Remember that TechCrunch pieces usually at least touch upon investment and finance. The publication does seek out guest posts and they describe what they want and their monthly themes at the link below. You can either pitch a single story or try to become a regular contributor. Realize that one successful pitch and post is probably the easiest way to become a regular contributor, so if that’s your end goal you may be smart to try one post first.
“Got a tip,” for pitching single posts: http://techcrunch.com/got-a-tip/
Becoming a regular contributor (and monthly themes): http://techcrunch.com/join-the-crunch-network/
MarketingProfs is specifically created for people who work in marketing, so you need to have a lot of insight in this space to succeed with a guest post. This site accepts both opinion pieces and “how to” articles, and even runs research summaries that distill the most important points from polls, studies and surveys for readers to quickly consume them. As with mosts sites of this ilk, a focus on specific tools and tips and practical takeaways is ideal.
Entrepreneur.com offers business owners “actionable information and practical inspiration.” If you think you can create something that fits the bill, use their contributor form found via the link below. Be ready to give them your pitch ideas, and to prove your ability to write them by sharing your experience, links to other work, and social media details.
Men with Pens
The Men with Pens blog is focused on business ownership, consumer psychology, content marketing, copywriting, entrepreneurship, freelancing, good business practices and online marketing strategies. They are very picky about guest posts! That’s why their content is so great, and while it’s not a cinch to get accepted by them, doing so is a triumph that will expose your work to an avid audience. Make sure you’re offering practical advice in a simple yet creative and interesting way.
Duct Tape Marketing
The Duct Tape Marketing blog is filled with practical advice and detailed strategies. The blog features guest posts, but not that many, so be prepared to show them your very best work. They also have a topic calendar for the next few months in place, and when you send them a pitch the form makes you choose one of them.
Search Engine People
SEP solicits guest posts on marketing, PPC, PR, SEM, SEO and social media. They appreciate resource posts the most, and demand analysis based on fact and action items for users.
OnlineIncomeTeacher accepts high-quality guest posts of at least 700 words on topics of interest to their readers. These topics include content writing, freelance writing, blogging, social media, SEO, web traffic and related areas. Fill out their form to get started.
More guest posting sites
Here are some other sites you can guest blog on:
ShoutMeLoud focuses on online marketing tips, online money making techniques and other practical advice for Internet success.
All Finance Updates
This blog offers how tos, advice and all types of financial information on credit, debt, insurance, mortgages, and related topics.
This site is a blogging community that allows writers to publish about backlinks, blogging, exposure and traffic.
SmartBlogs.com, the blog and forum for SmartBrief readers, publishes original content on education, executive leadership finance, food and beverage, management, and social media marketing.
This site takes articles on almost any marketing subject.
WebAndDesigners exists as a crowdsourcing forum for web developers, designers, and people whose work touches on these issues; the ideas sourced focus on problem solving and resource sharing.
This website provides tech news and insights useful to entrepreneurs.
This is a PR2 blog that offers information about search engine, traffic building techniques and related issues.
iTech Engine is a technology blog that deals with computer tips and tricks, hacking tricks, Windows and MacOS tricks and tutorials, free applications reviews, registry tweaks, Ubuntu tips, and related topics.
This site is designed to provide advice on starting and building a business as a freelance writer.
RU publishes reviews, tutorials and news on Android, games, gadgets, mobile devices and laptops.
Onextrapixel (OXP) is geared towards designers and web developers and offers design and development news, resources, tips, tools and tutorials.
MyBlog2day.com takes writing about blogging and making money online.
Basic Blog Tips
This website offers blogging tips, how-tos and videos on social media and other kinds of training, and other blog building advice.
This blog is about business, blogging tips, design, how to make money online, marketing and SEO.
The Secrets of Entrepreneurship
This website is about the entrepreneur lifestyle and offers personal and professional tips for success as an entrepreneur.
This blog for web developers and designers features news and tips on social networking and online marketing, especially within the WordPress context.
The focus of this site is technology tips that are quick and easy to follow. There is a particular emphasis on apps and hacks for easier everyday use.
This blog offers marketing and publishing advice.
Web Design Ledger
This site provides daily news updates and practical guides for web designers and developers.
Lastly, our website is a great resource for all things internet marketing; covering SEO, social media, PPC and more. Send us your idea and we’d be happy to consider it for our blog!
So, despite what you may have heard, guest blogging isn’t dead. It is extremely competitive now, and rightfully so; no one wants to take risks on material from guest posters that can hurt their page’s SEO. However, if you take the time to create your best work and share it in the right places, you have everything to gain by guest blogging and the symbiotic partnerships you’ll be forging with other influencers in your industry.