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Home / Internet Marketing / New Lemonhead Mascot, It will Scare your Children

New Lemonhead Mascot, It will Scare your Children

May 20, 2014 By John E Lincoln

The new Lemonhead mascot will frighten young children, haunt your dreams and have your dog barking at the magazine ads it pops up in. But is this new mascot a marketing blunder, or marketing genius?

First, let’s take a look at this mascot. It looks like Bart Simpson head after being stretched from side to side.

New Lemon Head Mascot

New Lemon Head Mascot

So why would Lemonhead create such an abomination? Well, there is certainly the shock value and the PR angle. This new Mascot has already been featured on major publications such as Mashable, just because it is so creepy looking. Everyone will be talking about Lemonheads for a week! So was it worth it for Lemonhead to potentially put a foul taste in people’s mouth by creating this creepy mascot, simply to get online marketing exposure?

It would seem that Lemonhead created a mascot that they knew would not completely turn people off from brand, while at the same time get people talking. Overall, I think this was a good play by the company. The exposure and product buzz surrounding the mascot where certainly worth any slight brand damage.

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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