The new Lemonhead mascot will frighten young children, haunt your dreams and have your dog barking at the magazine ads it pops up in. But is this new mascot a marketing blunder, or marketing genius?
First, let’s take a look at this mascot. It looks like Bart Simpson head after being stretched from side to side.
New Lemon Head Mascot
So why would Lemonhead create such an abomination? Well, there is certainly the shock value and the PR angle. This new Mascot has already been featured on major publications such as Mashable, just because it is so creepy looking. Everyone will be talking about Lemonheads for a week! So was it worth it for Lemonhead to potentially put a foul taste in people’s mouth by creating this creepy mascot, simply to get online marketing exposure?
It would seem that Lemonhead created a mascot that they knew would not completely turn people off from brand, while at the same time get people talking. Overall, I think this was a good play by the company. The exposure and product buzz surrounding the mascot where certainly worth any slight brand damage.
Given the fact I had no idea who Lemon Head was until reading this blog, I think it was probably a good marketing move.