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New Fetch as Googlebot Option in Search Console, Upcoming?

By John Lincoln

Andy Kelly, one of our project managers here at Ignite Visibility, noticed a new fetch as Googlebot option today, “Mobile: Smartphone – Upcoming.”

Here we see the new option.

New Fetch as Googlebot Option in Search Console

 

This mysterious new option has the SEO community wondering… What is upcoming?

fetch as google coming soon

 

You can use this option just like you can the rest of them. It appears to work.

I was able to complete a render request for the Ignite Visibility website. It seems to work just like the other option.

So now we are all left wondering. What exactly is “upcoming?”

Is it AMP related? Is a bug?

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About John Lincoln

John Lincoln is CEO of Ignite Visibility, a top digital marketing agency and a six-time Inc. 5000 company. Lincoln is a frequent speaker, author of Digital Influencer, The Forecaster Method, Advolution, and creator of SEO: The Movie and Social Media Marketing: The Movie. He is consistently named one of the top digital marketers in the industry and has received the Search Engine Land "Search Marketer of the Year" award. Lincoln has taught digital marketing and web analytics at the University of California, San Diego since 2010 and has been named as one of San Diego's most admired CEOs and a top business leader under forty.