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New Fetch as Googlebot Option in Search Console, Upcoming?

By John E Lincoln

Andy Kelly, one of our project managers here at Ignite Visibility, noticed a new fetch as Googlebot option today, “Mobile: Smartphone – Upcoming.”

Here we see the new option.

New Fetch as Googlebot Option in Search Console

 

This mysterious new option has the SEO community wondering… What is upcoming?

fetch as google coming soon

 

You can use this option just like you can the rest of them. It appears to work.

I was able to complete a render request for the Ignite Visibility website. It seems to work just like the other option.

So now we are all left wondering. What exactly is “upcoming?”

Is it AMP related? Is a bug?

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.