MENUMENU
  • Services
    • Services
      • Search Engine Optimization
      • Local SEO
      • Generative Engine Optimization
      • Digital PR
      • Content Marketing
      • Email Marketing Services
      • Lifecycle Marketing
      • Paid Media Advertising
      • Social Media Marketing
      • Creative Design Services
      • Conversion Rate Optimization
      • Website Design & Development
      • Amazon Marketing Services
      • Franchise Marketing
      • Franchise Development
      • National to Local Marketing
      • Reporting and Data Analytics
      • Digital Marketing Strategy
  • Who We Serve
    • Who We Serve
      • Franchise Marketing
      • B2B Marketing
      • Lead Generation
      • Ecommerce
      • We Build Custom Strategies
      • View Sample Industries
  • About Us
    • About Ignite Visibility
      • Our Story
      • Our Values
      • Our Team
      • Clients
      • Diversity & Inclusion
      • Our Blog
      • Marketing Resources
      • Franchise Marketing Resources
      • Careers
      • Hiring Notice
  • Case Studies
  • Awards
  • Contact
  • 619.752.1955
Home / Blog / Mobile vs. AMP & Mobile First is Here

Mobile vs. AMP & Mobile First is Here

October 6, 2017 By John Lincoln

This week: Snapchat takes a hit, you can upload videos with TweetDeck, and Google drives advertisers crazy with a new policy.

Here’s what happened this week in digital marketing.

Mobile vs. AMP & Mobile First is Here
Mobile vs. AMP & Mobile First is Here

Google Doubles AdWords Budget Limit

This is not good news if you are a Google AdWords advertiser.

Google has doubled the maximum daily budget limit. In other words, you might spend as much as twice what you want to spend on advertising in a single day.

Doubling Maximum Daily Budget
Doubling Maximum Daily Budget

Keep in mind, though, that you’ll never have to worry about spending more than your monthly limit. For now, anyway.

Many advertisers are up in arms about the new policy because they don’t want to spend their monthly limit before the month ends.

Google claims that the company made the change so that advertisers can better reach their goals.

Bing Ads Rolls out Dynamic Search Ads

Bing Ads added a new feature this week: dynamic search ads (DSAs).

What are DSAs? They’re an automated means of serving up ads without the advertiser specifying keywords.

How do they work? Bing crawls the content on your website and then matches what it finds to user search terms. Additionally, Bing creates the ad headline based on the search term when it serves the ad.

DSAs are a great way for marketers to uncover new search terms that are relevant to their brand. They’re also helpful with e-commerce websites that list thousands of different products.

Google Tests Mobile-First Index

This past week, Google confirmed that it’s testing the much-anticipated mobile-first index in live search results.

During a Google hangout, John Mueller spilled the beans: “It is one of those things that we need to make sure that the changes we make actually work out well. We are creating some classifiers internally to make sure that the mobile pages are actually equivalent to the desktop pages and that sites don’t see any negative effects from that switch. And those are things we need to test with real content, we can’t just make up pages and say this is well kind of like a normal web page. We really have to see what happens when you run it with real content.”

He also said that, at some point, there may be aspects of the mobile-first rollout that will be more visible.

Google Might Message Webmasters With Mobile-First Issues

Speaking of the mobile-first index, Google is ready to help you get your site up to speed.

This past week, John Mueller confirmed that Google might message some webmasters who have mobile-first issues:

Specifically, here’s what he said: “Some of the sites that we see are particularly problematic we might contact them directly. Some of them we might send Search Console messages out to. It really kind of depends on what we see there. For that, we have to take a look at the live web to figure it out.”

Google Will Index Your Desktop Page If You Have AMP With No Mobile Page

If you have a desktop version of your site with AMP but no mobile page, Google will index your desktop page.

That was confirmed by Gary Illyes this past week during a Google Hangout.

#amp pages will be indexed first for the mobile index before responsive pages #SEO #BrightonSEO #garyillyes

— Innovation Visual (@InnovationVis) September 15, 2017

Illyes elaborated as follows: “Unless you are setting it up as AMP as both rel AMP HTML and rel alternate for the mobile set up. You can theoretically set it up with the AMP version as the separate mobile URL of the desktop page. But if you don’t set that up and you just have the rel AMP HTML, we will take the normal desktop page because that’s the canonical page essentially.”

I may have gotten this wrong. I think I answered "if the only version" not "if the only *mobile* version" -_- I'll check with the team tho

— Gary 鯨理/경리 Illyes (so official, trust me) (@methode) September 19, 2017

He also confirmed that it will work that way with the mobile-first index.

Instagram Adds Polls to Stories

How would you like to add a poll to your Instagram story? Now, you can make that happen.

Unfortunately, you can only add a two-option poll at this time. Maybe in the future Instagram will add support for additional options.

Instagram Adds Polls in Stories, New Creative Tools | Social Media Today

All you have to do to add a poll is to click the “poll” sticker once you’ve taken a photo or video for your story. Later, you can check the results by swiping up.

The poll feature is available on Instagram version 17.

Top Influencers Are Bailing on Snapchat

As if Snapchat didn’t any more bad news…

Now, according to a new report, top influencers are using Snapchat 33% less. They’re opting for Instagram instead.

That makes sense, Instagram has a larger user community and integrates with Facebook.

Whether or not the downward trend for Snapchat continues remains to be seen.

Chrome Will Warn Users About Non-Secure Forms

If you’re running a website that doesn’t use HTTPS, Google Chrome will warn users when they fill out a form on your site.

Non-HTTPS Website Owners Have an Unpleasant Surprise Coming in October | Social Media Today

That’s going to begin this month with Chrome version 62.

The browser will display a big, red “Not Secure” statement in the browser bar next to a red triangle with an exclamation point in it.

That might dissuade people from filling out your form if you’re using the non-secure HTTP protocol.

Twitter Now Allows Users to Upload Videos Via TweetDeck

You can now upload videos on TweetDeck.

https://twitter.com/TweetDeck/status/913816124684476417

That’s just the latest in a series of updates that Twitter has added to the social media management app.

Clearly, Twitter is sold on the idea of encouraging users to tweet via TweetDeck. Expect to see more updates in the not-too-distant future.

Related Posts

  • Warning, Google Mobile Update April 21 to Change SEO

    This is a special report. Yesterday, Google announced that starting April 21, they will rank…

  • Google Answer Box Mobile Feature

    There has been much debate over the Google answer boxes lately. We have also seen…

  • Google Launches New Mobile Testing Tool

    Google is on a mobile rampage. But I cannot blame them, the entire online world…

About John Lincoln

John Lincoln (MBA) is the CEO of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform. An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

About Ignite

Ignite Visibility is a premier full-service digital marketing agency. We were founded in San Diego, CA but are now a 100% remote-first company with Igniters and clients around the globe.

Ignite Visibility is one of the highest awarded digital marketing agencies in the industry, works with some of the biggest brands in the world and is a 6x Inc. 5000 company.

noun-trading

Our Services

Ignite Visibility offers Award-Winning Services including comprehensive full-funnel digital marketing strategies. Learn more about our most popular service offerings below:

  • SEO Search Engine Optimization
  • PPC Pay Per Click
  • Email Marketing
  • Social Media
  • Creative
  • View All Services

Contact Us. Let’s Chat!

  • This field is hidden when viewing the form

Marketing Guides

SEO In 2020: How To Prepare For Major Disruption

"SEO: The Movie" - Have You Seen Our Film? Watch Now

"Social Media Marketing: The Movie" - Have You Seen Our Film? Watch Now

Amazon Seller Central vs Vendor Central

Listen To The Podcast Featuring The Best Minds In Marketing

John Lincoln Interviews Global Director of Digital Marketing & Strategy at Qualcomm, Jessica Jensen

Check Out 227 Free Online Marketing Classes

The 2020 Guide To Dominating SEO With Advanced Schema

Learn More About Our Digital Marketing Agency

Learn More About Our SEO Services

Learn More About Our Paid Media Services

SELECT CATEGORY

Become A Contributor

Interested in writing for Ignite Visibility?

APPLY NOW

noun-chat

Let's Chat

Ready to grow your online visibility and sales?

Request Your Free Proposal

Work With Us

NEWSLETTER // SIGN UP NOW










noun-strategy

Free Marketing Resources

  • Digital Marketing Resources
  • Marketing Strategy Videos
  • Weekly Marketing News Recaps
noun-strategy

Most Popular Blogs

  • How Long Does SEO Take?
  • Multi-Location SEO: Top Strategies
  • Google AI Overviews: Everything You Need to Know
  • Technical SEO 101
  • 18 Google Ad Extensions You Should Use
  • Complete Guide to Google Responsive Display Ads
  • Capitalizing on Local Service Ads
  • How SEO and PPC Work Together
  • Community Management Best Practices
  • B2B Social Media Marketing Guide
  • VIEW ALL BLOGS
noun-letter

Join Our Newsletter

CONNECT WITH US

  • facebook
  • twitter
  • instagram
  • youtube
  • linkedin

Services

  • Search Engine Optimization
  • Generative Engine Optimization
  • Pay Per Click Management
  • Social Media Marketing
  • Email Marketing
  • Conversion Rate Optimization
  • Website Design & Development
  • Creative Design
  • Content Marketing
  • Digital PR
  • Franchise Marketing
  • Digital Marketing Agency Services

About

  • Our Team
  • Our Values
  • Clients
  • Industry
  • Reviews
  • Careers
  • Marketing Resources
  • Privacy Policy & Service Terms
  • Advertising Disclosures
  • Sitemap

Contact

4370 La Jolla Village Drive
Suite 320
San Diego, California 92122

619.752.1955

Join The Newsletter

Sign up for our newsletter to get the latest from Ignite Visibility.











google parther logo

©2025 Ignite Visibility. All Rights Reserved. Privacy Policy and Terms of Service