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Home / Ignite Blog
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Read This Week’s Digital Marketing News Updates

June 5, 2026 By Mark Hite

Digital Marketing News 5/30/2026 to 6/05/2026 This week: 80M Consumers Shop With AI, Google Adds Lead Management Dashboard, and Meta AI Hack Exposes Accounts. Here’s what happened this week in digital marketing: 1. Nearly 80 Million US Consumers Will Turn to AI for Shopping Assistance in 2026 New research from eMarketer reveals that AI platforms…
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Google Agentic AI’s New Booking Feature & How to Optimize For It

June 4, 2026 By Monique De Leon

As part of its latest AI updates, Google now offers agentic booking for users. This feature makes it easy for users to book appointments with local and service-based businesses directly through Google, eliminating the need to book on a business’s website. There are many elements to keep in mind if you want to optimize for…
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AI in Project Management: Don’t Overlook the Human Touch

June 3, 2026 By Vivian Glazier

As AI continues to integrate across operations, it becomes imperative to develop a transparent and cohesive infrastructure for merging with existing processes. While automation is great for driving efficiency, it shouldn’t come at the cost of human connection. This is where the “Automation Paradox” comes into play: the more we use AI for automation, the…
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Google Local Service Ads Solutions for Precise Audience Targeting

June 2, 2026 By Ryan Cox

Stuck waiting for a plumber from across town? Google Local Services Ads can help! They put your local business at the top of search results, allowing customers to call or message you directly. There are certain Google Local Service Ads updates today that will influence your campaigns, including the consolidation of “Google Guaranteed” and “Google…
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Click-Through-Rate

What Is a Good Click-Through Rate And How Do You Actually Improve It?

June 1, 2026 By Jason Carleton

Whether you’re a marketer, an advertiser, or just someone trying to squeeze a little bit more ROI out of your content campaigns, understanding how to improve your click-through rate can make a serious difference. Even though some reports claim that classic organic search has lost 11-23% of its click share since 2025, it still has…
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