Your corporate marketing reports might look fantastic, with impressions up and Cost Per Lead (CPL) trending down. But ask yourself: is every single one of your locations actually feeling that growth at the cash register? Customer acquisition costs across major digital channels have spiked by roughly 60% in recent years, meaning wasted spend at just…
Read More
Digital Marketing News 8/29/2026 to 9/4/2026 This week: Google Tests Traditional Search Ads In AI Mode, Amazon DSP adds ChatGPT Ads; four-word searches trigger AI Overviews; Google Ads boosts in-store sales; and Australia considers algorithm-free social feeds. Here’s what happened this week in digital marketing: 1. Google Tests Bringing Traditional Search Ads Into AI Mode…
Read More
Marketing at scale is a different game, and Ignite Visibility wants to help you cut through the chaos. As innovators and thought leaders in the franchise and multi-location marketing industry, you can rely on us to provide the news most relevant to your business. Whether you are managing brand consistency across hundreds of locations or…
Read More
In June 2026, Google began moving its responsive display ads into Demand Gen to improve both discoverability and actionability. This guide will help advertisers managing Display or Demand Gen creative get the most from responsive ads in this new environment. In this blog, Ignite Visibility’s SVP of Paid Media, Meghan Parsons, will explain the transition…
Read More
Have a replicable business model that you think could back a multi-location business? You might have a viable franchise on your hands. However, there are many aspects to consider when it comes to franchising, from budgeting and resource procurement to managing multiple locations. According to the International Franchise Association (IFA), franchise output is expected to…
Read More
