Robots.txt, also known as the Robot Exclusion, is key in preventing search engine robots from crawling restricted areas of your site. In this article, I’ll go over the basics of how to block URLs in robots.txt. What We’ll Cover: What a robtos.txt file is Examples of how to use robots.txt When you should use it…
Ultimate Guide to Merging Websites Together for SEO
There are certain scenarios that can lead you to doing a site merging. Maybe you’ve purchased a new website or want to rebrand your company. Either way, now you’re faced with the concerns of losing website traffic if you merge the sites, or if you do it right, gaining traffic. Over the years, the…
What Is A 5xx Error?
5xx errors play a more significant role in your SEO performance than you may think. They block crawlers from reaching certain pages, and in some instances, can result in pages being pulled from the index. In other words, if you’re not careful, 5xx errors can seriously hurt your organic rankings. In this article, I’ll define…
The Ultimate Guide to htaccess Files for SEO
For customized website performance and function .htaccess files allow developers to override or enable the main server configurations on web server software. By replacing the main server’s configuration files with your own, the .htaccess file is loaded to the web server. It’s then detected and executed by the server to alter the configuration of the…
How To Rebrand Online, Website Migrations, Transfers, and More
At some point, you might find yourself facing down a great website migration. I’ve helped many website owners rebrand online. I’ve managed website migrations, domain merges, and acquisitions. In this article, I’ll tell you how to properly navigate a website migration from a digital marketing perspective. What You’ll Learn: What to consider when performing a…
Headless CMS: What it is and How to Best Optimize for SEO
Thinking about switching to a headless CMS? In this article, Ignite’s Director of Strategy Chrystal Lenardson will walk you through what a headless CMS is and how it’s different, and how you can optimize your content for it. What is a Headless CMS? Simply put: a headless CMS is a content management system with no…
9 Warning Signs You Need a Website Redesign (2018)
Time for a website redesign? It very well maybe. The problem is, many brands have trouble telling when it’s time for a tweak and when it’s time for a total overhaul. Website Redesign: Watch A Video Or Read More Below In this post, I’ll take you through 9 warning signs that it’s time for…
Why You Should Hire a SEO Company to Handle Your Website Transfer
The Ignite Visibility team has handled hundreds of website transfers, so we know a thing or two about how to avoid big drops in traffic, revenue and leads. In this blog, we tell you what you need to know. There are 1,161,444, 177 total websites online right now, that we know about (not including the…
Essential Yet Overlooked SEO Tips for Web Developers
In this post, Ignite Visibility Lead Strategist, Alan Bush breaks down the foundation for good search engine optimization (SEO) which is web development and site architecture. It’s important to produce a website that’s both user-friendly and Google-friendly. Unfortunately, many websites look great from a user experience perspective but fail when run through the Google mobile-friendly…
Guide to Switching from HTTP to HTTPS for SEO
Updated 3/4/2021 A handful of years ago, Google announced a lightweight ranking signal within their Google Search algorithm. The HTTPS/SSL ranking signal is said to only impact an estimated two percent of global searches, but Google says they may strengthen the HTTPS signal overtime to allow webmasters an adequate amount of time to migrate their…