Facebook is a worldwide presence. If you’re using it for marketing purposes but only limiting yourself to one country or region, you might be doing your brand a disservice. Maybe it’s time to go global? New languages, countries, how exciting is that?! Of course, when you reach across national borders (or language borders) to find…
30 Powerful Social Media Statistics You Need to Know
These social media statistics might change the way you approach social media marketing. Here are social media statistics you need to know in 2020. Originally published 4/20/2018, updated 4/17/2020/ What We’ll Cover: General social media statistics Facebook statistics Instagram statistics Twitter statistics LinkedIn statistics Social media statistics FAQ To put the puzzle together, you need…
The 21 best Schools For Social Media Marketing
Some schools are good at social and others are not. In this post we look at the top colleges in social media marketing. 1. UC Berkeley Cal Berkeley’s Facebook page has attracted 478K “Likes” and attracts lots of comments throughout the day. Sporadic Twitter feed has 185.6K followers and was last updated nearly 24 hours…
The Best Video Editing Apps for Instagram (Free & Paid Apps)
Creating great video content for Instagram is easier than ever. You don’t even need to venture outside of the Instagram app to edit your uploads or jazz ‘em up with some stickers, filters, and overlays. That said, today’s brands face increasing pressure to create something unique that allows them to build a connection with their…
How to Add a Link To Your Instagram Story
Over the course of the last few decades, there’s no denying that the proliferation of social media has revolutionized the way we communicate. But, perhaps best of all, Instagram Stories offer a low-pressure alternative to the platform’s high-pressure photo feed. No need to endlessly contemplate images, captions, and filters to curate the perfect posts. Sharing…
How to Create The Perfect Social Media Calendar
Today, “winging it” on social media no longer flies. Consumer expectations are at an all-time high and brands are under pressure to deliver a consistent experience across multiple platforms. A social media content calendar can make or break your social campaigns. They help you develop a strategic plan for creating, distributing and measuring everything you…
How to Beat the Instagram Algorithm: 13 Proven Hacks
If you’re using Instagram to promote your brand, then it’s important to get your posts in front of as many people as possible. To make that happen, you need to understand how to beat the Instagram algorithm. In this article, I’ll share some of my favorite ways to hack the Instagram algorithm – and show…
The Best Ways to Measure Instagram Influencer Marketing ROI
Everyone wants to do influencer marketing. But no one knows how to really measure the results! In this blog, I’ll teach you how to measure Instagram influencer marketing ROI. Influencer Marketing Breakdown As social media and its ensuing platforms have gained continuous popularity, they’ve given rise to a new type of celebrity: the social media…
What is Facebook Watch and How Does it Work?
What is Facebook Watch? It’s Facebook’s way of incorporating the entertainment value of streaming TV with the power of social apps. But is it useful for marketers? Find out int his article. What You’ll Learn: What Facebook Watch is and how it works The difference between Watch and Newsfeed videos Watch’s benefit to marketers: Strategically…
How to Schedule Instagram Posts: A Step by Step Guide
Wondering how to schedule Instagram posts? The ability to schedule posts has only recently become available to marketers on the platform and presents an invaluable way to save time and increase engagement. In this article, I’ll walk you through how to schedule Instagram posts step-by-step. What You’ll Learn: Why scheduling in advance is important How…