With the Super Bowl coming up in less than two weeks, brands are continuing in their quest to draw in attention from the millions of people who will tune in to watch the big game. Super Bowl commercials have always been both exciting for brands and their audience. However, with changing media and increased use…
The Good, The Bad and The Ugly of Running a Social Media Contest
We get it, sometimes social media can feel like taming the Wild West. However, launching your social platforms with a contest is a fun way to get people excited about your brand and attract new followers. Knowing what your audience likes, a sprinkle of creativity, and a little fun can make your next social media…
9 Mind-Blowing Social Media Facts for 2014
2013 was a big year for social media with programs like Snapchat, Vine and more! And for 2014, it isn’t just a trend ready to disappear— in fact, it’s starting the year with a bang and becoming an essential part of business’ strategies and people’s everyday lives! Check out these 9 Mind-Blowing Social Media Facts…
Why 2014 is the Year of the SME in Online Marketing
The writing is on the wall. It is clearly stated by Google, Facebook and other top marketing sites. Subject matter experts will be more at the heart of social media, SEO and organic inbound marketing in 2014 than ever before. In 2014, people will realize that it is no longer enough to have an inexperienced…
10 Reasons You Should Stop Using Twitter, And One Big Reason You Shouldn’t
With over 255 million active monthly users on Twitter and the majority of the world’s leading marketers using Twitter to build their brands, it’s no wonder that everywhere you turn people are telling you to jump on the Twitter bandwagon with your business. But before you fire off that next tweet, there are many Twitter…
Facebook Adding “Sympathize” Button in Near Future
Don’t expect Facebook to jump on the ‘Dislike’ button anytime soon, but Facebook may be taking a different route— a potential ‘Sympathize’ button on posts. Facebook is taking social media to the next level again. Straying away from Facebook’s menu of 40 emoticons, the “Sympathize” button would be used when someone creates a post that…
Instagram Direct: What it is and how you can Use it for Your Business
With the brand new Instagram update, made active last night, users can now share photos and videos with specific friends, groups, family or whomever they choose. As users begin to get their feet wet with the new idea, many are asking “what’s the point?” The reaction I have gathered so far is that the new…
How to Use Snapchat to Spice Up Your Brand
Snapchat, the photo-messaging application that allows users send and view pictures for up to 10 seconds, continues to increase in popularity. The app, released in 2011, blew up among young smart phone users in 2012, and continues to be one of the hottest apps available. While some may argue Snapchat is just a fad, it…
Why Will Social Media Be Important in 2014 – Industry Expert Survey
Social media is exploding. But will it be as important next year? In this post, 16 industry experts weight in why social media will be important in 2014. Google is Social Media “Search engine algorithms have long been gamed and social media signals are a way for the engines to add another quality signal to…
How to Verify Google + Authorship on Your Website – 6 Steps
Authorship can help your SEO. It increases CTR, can help build backlinks and overall establish credibility. But you can’t get all of these benefits unless you hook it up! In this blog, we walk you through setting up Google + authorship for your website. Full disclaimer, I took these steps straight from Google. Sign up…