Whether you are a part of the Internet Marketing world or not, it is quite apparent that social media is, and has been, on the rise. LinkedIn has been a major player in the social media frenzy and made a name for itself as the top professional social networking site out there. So much that…
Why Are You Getting Less Facebook Views?
In December, Facebook altered its algorithm to hone in on “high quality content,” which means more news, events and engaging content. This impact has been huge on all pages and Facebook views have dropped significantly. Even business pages with thousands of connections have dropped to double digit views. According to Mashable, Facebook hopes to be…
9 Basic Social Media Tips for Nonprofits
Social Media has really skyrocketed the visibility of nonprofits in the last couple years and provided another opportunity for reaching new volunteers, potential donors and connections in a cost effective way. Social media has given nonprofits the options to tell stories and harness interested connections. To take your social platforms to the next level follow…
How to Combat Bad Yelp Reviews and Manage Your Business Page
It is true what they say, the pen is mightier than the sword. Specifically, applied in this day and age where online reviews are making or breaking businesses on social media soap boxes like Yelp. Yelp is renowned for being a mecca of reviews and a 2011 Harvard study discovered that an extra Yelp star…
How Internet Marketers Do Valentine’s Day
Oh Valentine’s Day, it’s the time to celebrate with that special someone in your life. While flowers and chocolates are still common go-to gifts, Internet users continue to get more and more creative online when it comes to this showy holiday. Valentine’s Day now not only exists as a day for romance and couples, but…
How to Craft Magnetic Content
Internet marketing these days is all about writing that quality content that not only makes people really interested in your overall product, but it also speaks to them. With content marketing, there is a golden opportunity to sell your product every time you put out material. Make it count. And the funny thing, it is…
Custom Audiences Craft Highly Targeted Ads on Facebook
Facebook’s new Custom Audiences is a powerful new tool that has been making waves in the social media community. It’s an easier way for businesses of any size to reach out to people that matter to them such as potential prospects. Custom Audiences allows you to create lists of people you want to target your Facebook…
Game Changer: Facebook Launching New Mobile App, Paper
Who says Facebook is dying? Facebook remains on the cutting edge with its new app, Paper, which not only rethinks storytelling, but changes how you access the site. Customized information and social media has just been redefined. Paper is a standalone app from Facebook and seeks to compile news and content into sections tailored to…
How Super Bowl Social Media Campaigns Changed Viral Marketing Forever
With the Super Bowl coming up in less than two weeks, brands are continuing in their quest to draw in attention from the millions of people who will tune in to watch the big game. Super Bowl commercials have always been both exciting for brands and their audience. However, with changing media and increased use…
The Good, The Bad and The Ugly of Running a Social Media Contest
We get it, sometimes social media can feel like taming the Wild West. However, launching your social platforms with a contest is a fun way to get people excited about your brand and attract new followers. Knowing what your audience likes, a sprinkle of creativity, and a little fun can make your next social media…