In 2019, creating strong visual content is more important than ever. Luckily, there are a number of social media apps designed to help you do just that. In this post, I’ll go over 15 of my favorites that will help you create, edit and enhance your visuals. I’m on Facebook. You’re on Facebook. We’re all…
What to Expect From Facebook Ads In 2019
Ads will look a little different in 2019. Facebook, in particular, has introduced and improved upon some PPC features that will change the game going forward. Here’s what advertiser’s need to know to plan a successful strategy in 2019. Facebook Ads 2019: Focus on Building Audience Segments (Not Just Keywords) In traditional paid search, keyword…
Social Media Predictions: What to Expect in 2019
Want to know what will win in social media in 2019? I asked some of the social wizards at Ignite to weigh in on the trends and content they think will have the most impact in the coming year. Here’s what we came up with. 1. Social Media Predictions: Genuine Content Will Win the Day…
The Insider’s Guide to Facebook Instant Experience Ads
Experimented with Facebook Instant Experience ads? Whether you have or not, you’ll want to give this guide a read. In it, I’ll cover what the updated ad format is and which businesses should be using it. What Are Facebook Instant Experience ads? Facebook Instant Experiences are full-screen ad experiences. If they sound familiar, that’s because…
How LinkedIn Showcase Pages Fit Into Your Digital Marketing Strategy
Familiar with LinkedIn Showcase Pages? In this article, Ignite’s Social Media Strategist Morgan Dixon walks you through what they are and when you should use them. Rarely does one business cater to one single target audience. Think about it: we spend loads of time creating our buyer persona – but how many times do you…
How to Get the Most Out of Your Instagram Stories
Interested in Instagram Stories, but not sure where to start? In this post, Senior Social Media Manager Amy Newton takes you through a few of her top tips for using Instagram Stories in your social media strategy. Why Should Brands Use Instagram Stories? Since the release of Instagram Stories, they’ve taken off big time. They…
What to Post on Instagram: A Marketer’s Guide
While Instagram is generally touted as a more B2C, lifestyle brand-friendly platform, businesses across the board are seeing pretty serious success. But despite that, many brands still struggle with what to post on the platform. In this article, I’ll break it down for you. What to Post on Instagram: First, A Few Best Practices Regardless…
Top Twitter Tips from New ‘Twitter Playbook’ (Are Your Doing These?)
Twitter recently released its Twitter Agency Playbook for 2018. While it’s aimed at agencies, it’s chalk full of Twitter gold. Here are the highlights you can use to improve your Twitter campaigns. Twitter Tip #1: “Pay to Play”: Organic and Paid Work Together This one doesn’t come as much of a surprise. With social…
7 Ways to Optimize Your Twitter Marketing for 2018
Twitter’s hit a bit of a rough patch. Most notably, it hasn’t seen the remarkable growth of similar social platforms like Facebook. But it remains a standing player in the game, and has a made a few changes to keep up along the way. Here’s how you can create a winning Twitter marketing strategy for…
How To Set Up A B2B Instagram Strategy That Converts
Need a B2B Instagram strategy? If you’re in the B2B space, you might think that you should focus your social media marketing on LinkedIn and leave Instagram to the kids. Nothing could be further from the truth. Fortunately, there are plenty of great B2B Instagram strategies. Here are some of the best. A B2B Instagram strategy…