Want to know how to advertise on Instagram? You’re in luck! In this post, I’ll teach you the ins and outs of Instagram advertising. You will learn what it’s all about, how much it costs, and how to set it up, as well as get some examples of Instagram ads done right. What You’ll Learn:…
Can You Optimize for Facebook Search? The Full Story on Facebook SEO
These days, we know Facebook as a powerful social channel to connect brands to their clients. But have you considered Facebook as a search engine? And is there such a thing Facebook search SEO? In this post, I’ll do a deep dive into these topics. What You’ll Learn: What Facebook search is Overview of different…
Is Facebook Messenger Bot Marketing Worth The Trouble?
Facebook Messenger bots may be the latest and greatest tech on the marketing scene, but that doesn’t mean they’re a good fit for every brand. So, how do you know if they’re right for you? In this article, you’ll find out. What You’ll Learn: Who should (and shouldn’t) use Facebook Messenger bots Who can use Facebook Messenger…
Facebook Mobile Ad Updates Means Smaller Space for Marketers
Facebook update alert! Fresh off the heels of its annual F8 Conference, Facebook has a few changes in store for advertisers. Here’s everything you need to know. The Facebook Ad Changes For those unaware, Facebook unveiled an updated design at it’s April Conference. The new interface, coined FB5, was designed to be simpler, faster and…
Should Your Brand be Using IGTV for Marketing?
By now, you’ve probably heard of IGTV. Instagram’s answer to YouTube hasn’t quite gone viral just yet, but IGTV presents another opportunity for brands to engage, educate, and entertain their audience. In this article, I’m going to go over some of the reasons why you may want to start fine-tuning your strategy before everyone else…
How to Use Twitter Trending Topics to Boost Your Brand
Tired of the same old social strategy? Time to step it up with Twitter Trending Topics. In this article, I’ll show you how to find and use trending topics relevant to your brand. What You’ll Learn: What Twitter Trendings Topics are How to better tailor your topics How to incorporate trending topics into your strategy…
The Secret to a Successful Facebook Ad Strategy (That No One Tells You)
Facebook is far more than just a social platform. For marketers, it’s become an ideal avenue to conduct serious business (or at least, run some serious ads). In this article, I’ll let you in a little-known Facebook ads strategy that will help secure the best leads for your business. What You’ll Learn: Where to start…
Social Media Trends: The 6 That are Here to Stay
It’s not always easy to keep your finger on the pulse of the latest social media trends. Some come and go, while others show some real staying power. Keep reading to check out our predictions and learn how your brand can get in on the action early. The Trends: Influencer Marketing Transparency Stories The unpolished…
The Top 17 YouTube Tools to Level Up Your Video Optimization
There’s a lot of YouTube tools out there. But not all tools are created equal. That’s why I’ve put together a list of some of my favorite YouTube optimization tools, broken down by category. Read on to find out my favorites for research, competitor analysis, video creation, optimization and rank tracking, and analytics. YouTube Tools:…
Don’t Dive Into LinkedIn Live For Marketing (Read First)
LinkedIn Live is here and you want to use it for marketing. But before you dive in and start going live, make sure you get all the information you need. Good news. It’s in this post. First, What’s the Big Deal About Live Video? I think I can safely assume that, as marketers and business…