Mobile SEO… Man, can it be complicated. Especially mobile SEO for a subdomain when you are working with a massive website and you need to map everything together, account for rouge URLs and just generally get it done. I have been doing a lot of this lately, so I wanted to share 2 devastating mobile…
The Ultimate Guide to the Google Pigeon Update
In July 2014, a local search algorithm update was released, which was dubbed Google Pigeon. Under the algorithm, Google aims to release more useful, accurate, and relevant local search results, which are visible within Google Maps and Google Web search. With local searches attracting 50 percent of mobile users to visit stores, Google Pigeon may…
The Ultimate List of 301 Redirect Examples for SEO
Google recommends using 301 redirects to promote SEO when changing the URL of a web page. To ensure users and search engines are redirected to the correct page, it’s advised a server-side 301 redirect is in place to show search engines that a page has been moved to a new location. A 301 redirect is…
How to Get Started with SEO for a New Website
Launching a new website is chaotic due to the amount of work that must be done to ensure your website will perform its best and rank well. Often, the design and SEO process for launching a new website can take up to 3 months of work prior to the launch. During those months, you’ll need…
Business Guide for Choosing an SEO/PPC Company for 2015
An effective SEM campaign requires a tactical structure that involves a strategic approach to SEO and PPC; although, many are turning away from SEO due to the fear of Google penalties in light of the recent algorithm updates. However, a successful SEM campaign must have both SEO and PPC advertising as 70 percent of internet…
How Do New Trends in Mobile Web Design Affect SEO?
In the current age of mobile device use, webmasters are having to adapt to the latest mobile trends in order to remain competitive. However, as many as 66 percent of mobile device users are frustrated due to slow website load times. As a result, 16 percent of mobile users say they will give up on…
Google Pigeon Update Makes Shockwaves in Local Search
Last week Google introduced a major local search algorithm update, and the change is sending shockwaves throughout the SEO community. While Google has not officially announced a name for the update, it has been dubbed “Pigeon” for the winged urban explorers that are known for returning home, appropriate for a local search update. While the…
How to Boost Traffic with Trending Topics in Content Marketing
Many website owners choose to stray from trending topics during content curation because it quickly becomes outdated. Evergreen content is often considered best because it provides long-term traffic to your website; however, if you’re only creating evergreen content, you’re hurting your very success. Currently, leveraging topics that are trending is the sweet spot when it…
How Schema Enhances SEO and Why It’s Critical
Schema works. It really does – for both local SEO and national sites. There is no reason that sites should not be implementing markup from Schema.org, for events, products, books, recipes, organization information, and a plethora of other data types. The use of Schema markup for organizations that properly implements your business NAP (Name, Address,…
How Reviews Affect Local Search Rankings
Online reviews have taken on greater and greater significance over the past few years for local business. Yelp was founded nearly a decade ago, and since it’s emergence on the scene has grown to make and break businesses all over the US. In 2001, Google purchased Zagat in 2011, and since then the importance of…