In this post, Ignite Visibility Lead Strategist, Alan Bush breaks down the foundation for good search engine optimization (SEO) which is web development and site architecture. It’s important to produce a website that’s both user-friendly and Google-friendly. Unfortunately, many websites look great from a user experience perspective but fail when run through the Google mobile-friendly…
Get the Latest SEO News Right Here!
Welcome to the Ignite Visibility search engine optimization news section. This is your #1 spot to learn about SEO for your company. Ignite Visibility is an industry leading SEO company. Named #1 SEO company in California and a top 10 in the United States. Get all of the latest SEO news right here, right now.
If you are just learning about SEO for the first time. Here are some great resources for you.
- Watch SEO training videos on the Ignite Visibility YouTube channel
- Read our SEO starter guide
- Learn about the latest Google updates
- Learn about title tags for SEO
- Learn about meta descriptions
- Learn about sitemaps
- Learn about international SEO
DigiBuzz: Facebook and Snapchat Decreases? and Some New Google Updates
This week: Snap, Inc.’s first quarter report is as bad as expected, less than a quarter of SMBs are seeing a positive ROI on Facebook, and Google says embedded videos don’t help with ranking. Here’s what happened this week in digital marketing. Survey: Less Than a Quarter of SMBs Seeing Positive ROI on Facebook According…
DigiBuzz: Snapchat Unveils Self Serve Ads, Stop Optimizing for RankBrain?
This week: Google wants you to stop optimizing your site for RankBrain, Snapchat is making advertising easier, and wait until you hear about what MailChimp is offering for free. Snapchat Rolls Out Self-Serve Ad Platform Advertisers who are targeting millennials, rejoice! Snapchat Ad Manager will officially go live next month. It will include all…
DigiBuzz: Paid Search Increases, and Social Platforms Grow
This week: Mobile continues to make gains in digital ad spend, Bing Ads has a new feature for online marketers, and wait until you find out what Pinterest is eliminating. Here’s what happened in digital marketing this week. Survey: Almost a Third of Amazon Sellers Will Expand to Walmart This Year According to a recent…
Two New Ad Types You Should Be Implementing
This week: More evidence that social proof is important, Google adds an important new feature to GMB, and wait until you hear how many manual action penalties Google dispensed last year. Here’s what happened this week in digital marketing. Google Releases Automated “Smart” Campaigns for Display Ads Google is releasing a new Smart display campaign…
Old SEO Myths Busted | Digital Marketing Buzz
This week: Twitter launches a creative new branding feature, Facebook helps out publishers who use Instant Articles, and there’s a new way to submit URLs to Google. Here’s what happened this week in Digital Marketing. Facebook Adds Email Sign-Up and Page Like Buttons to Instant Articles Facebook’s Instant Articles are a great way for publishers…
Google Mobile-First Update: A Checklist to Prepare for Success
The Google Mobile-First update is coming fast! Watch a video and/or read everything you need to know about the update below. Google is moving towards a mobile-first index. Webmasters who don’t prepare their sites accordingly will soon discover that they’ll lose market share to competitors. Google Mobile-First Update (Watch A Video With John Lincoln)…
Google Made “a number” of Updates and Mobile-First is Coming Soon
This week: bad news about the mobile-first index, YouTube cracks the whip on creators who want to earn revenue, and there were other updates at the time Fred rolled out. Here’s what happened in digital marketing this week. YouTube Channels Must Now Have 10,000 Views to Earn Revenue Following some really bad press over the…
Ranking in Google’s “People Also Asked” Searches
Nicole DiLisio, Ignite Visibility Project Manager, gives us insight into how to rank in Google’s “People Also Asked” searches. By now you have undoubtedly conducted enough Google searches to see the “People Also Ask” (PAA) section. That’s the accordion box that appears just below the featured snippet and includes a series of questions related to…
Google Personal Assistant Search Optimization (PASO) – Why It’s A Game Changer
If you have a featured snippet in Google (you rank #0) that is also used for personal assistant responses. Based on a recent study we did on Ignite Visibility, we are seeing our pages with personal assistant search optimization (PASO) and rich snippets are getting click-through rates that are 187% higher than the rest of the…