AdWords’ quality score goes into determining how much you’re spending per keyword. We share some tips on improving your quality score and lowering your cost-per-click. What You’ll Learn: How is your quality score calculated? How to improve your quality score on AdWords How to improve your quality score of keywords How to create super-specific ad…
Advanced Audience Targeting Tactics for Google Ads
Advanced audience targeting is the key to unlocking success on Google Ads. Using the right set of tactics, you’ll increase your chances of reaching the right audiences at the right time. Maximize your ROI on Google Ads with these advanced audience targeting strategies. What We’ll Cover: What is Advanced Audience Targeting? How Do I Target…
It is Now Free to Sell on Google Shopping Platform
As the nation continues to withdraw from public life to thwart the spread of COVID-19, the consumer economy has come to a near-screeching halt, with businesses large and small taking massive hits. That being said, there couldn’t be a more perfect time to start using the Google Shopping platform, since Google has announced that it…
The Best Landing Pages: 50 Examples
In this article, I’m going to discuss what makes a good landing page from general best practices to unique features What You’ll Learn: Landing page best practices: The 7-second test High-resolution images Call-to-actions Utilize space below the fold Local landing pages GMB is crucial Customer reviews Local CTAs Location maps Ecommerce landing pages Product specifications…
When Should You Use Remarketing Lists for Search Ads?
Picture this—a potential customer visits your website, browses around for a bit, adds a few items to her cart, and then leaves for whatever reason. A few hours later, she encounters your web banner displayed across the top of her favorite news site. While many users would say you’re “following” her, what you’re actually doing…
Facebook Dynamic Ads 101
Facebook has come a long way since it first launched in 2004. With more than 2.5 billion active users, the platform has transformed the way users consume content and the way marketers advertise. Today, Facebook advertising is one of the most effective and lucrative marketing channels for any brand. What You’ll Learn: What are Facebook…
Bing PPC Ads: Quick Start Guide & Google Ads Comparison
Still on the fence about Bing Ads? Don’t be – advertising on Bing is a tried-and-true way to win new business. In this article, I’ll go over the typical process that companies follow before advertising with Bing. Then, I’ll explain why Bing Ads might be a great option for your business. I’ll also cover Bing…
Google Dynamic Remarketing: The Ultimate Resource
Marketing has one main objective—to drive sales. And often, this involves creating advertisements to pique the interest of potential customers and encourage them to make a purchase. But, here’s the problem—on a monthly basis, you have a seemingly endless supply of products and/or services that need to be promoted. But what do you do once…
SEO vs SEM: What’s the Difference Between SEO and SEM?
Want to know the difference between SEO and SEM? Get ready to learn! Watch A Video On SEO vs SEM or Read The Full Post Below You might have heard about search engine optimization (SEO) and search engine marketing (SEM), but what’s the difference between SEO and SEM? SEM – an online marketing strategy that…
8 PPC Strategies for Search Marketing Campaigns You Can’t Afford to Skip
How do you get the best results from a PPC strategy? The key is making the most of the tools offered in Google Ads. Yes, pay-per-click advertising is a competitive field – but with the right tools and the right strategy, you can still come out on top. While boosting your clicks and conversions may…