Influencers get their name from what they’re good at: influencing others across social media. They have strong connections with audiences that you might struggle to reach with other marketing channels. In this blog post, Sr. Social Media Strategist, Ashley Nigro, will do a deep dive into this channel to help you develop the perfect influencer…
What is Paid Search? How Paid Search Marketing Works
Companies will spend over $190 billion on paid search in 2024. This investment continues because of the results paid search ads deliver—$2 for every $1 spent. As a critical part of your marketing strategy, spending wisely and generating revenue from this tactic should be a primary focus. In this blog, Meghan Parsons, our SVP of…
Start Creating Ad Content for Each Stage of the Buyer’s Journey
What We’ll Cover: The Buyer’s Journey Stages Stage 1: Awareness Stage 2: Consideration Stage 3: Decision FAQs: Creating Ad Content For Each Stage of the Buyer’s Journey What Are The Buyer’s Journey Stages? Before you start mapping out your advertising strategy, you’ll need to have an understanding of each of your personas as they move…
Mastering Layered Audience Targeting in Google Ads
What You’ll Learn: Advanced Google Audience Targeting Advanced Targeting Options How to Add an Audience to Your Campaign Start Layered Audience Targeting FAQs: Google Ads Targeting Advanced Google Audience Targeting Advanced Google audience targeting is a data-driven strategy that refines the reach of your ads by connecting them to the most relevant audience. This involves…
What is CPC?: Essential Insights into Cost-Per-Click Advertising
Cost-per-click, or CPC, refers to the cost associated with running digital ads. With CPC advertising, brands do not pay a flat fee for their ads. Rather, they pay per click. Estimates show advertising spending in the U.S. growing to $695.96 billion by 2024 and up to $835.82 billion by 2026. And a massive chunk of…
Advertising Campaign Framework: 9 Steps to Take for Better ROI
A solid advertising plan requires a strong foundation. You can’t simply throw one together on the fly and expect powerful results. Doing so is ineffective and has the potential to waste lots of money. Instead, your advertising team should begin with the basics and get granular with your planning tactics. To help you get…
How to Build the Perfect 4-Step Advertising Funnel
Ever feel like you’ve put everything you’ve got into the perfect ad, but customers still aren’t calling (or clicking?) You spent hours nailing down the tone, the copy, and pairing it with a creative you think is sure to grab eyes. You publish the ad and wait anxiously for the clicks to come…and get crickets…
Ignite Visibility Awarded Best B2B Search Marketing Initiative by Search Engine Land
With crisis comms and campaign pivots galore, 2020 has been a turbulent time for plenty of marketing professionals. That’s why the Ignite team is so grateful to be awarded Best B2B Search Marketing Initiative for SEM, granted by none other than Search Engine Land. The Search Engine Land Awards List is Powerful Search Engine Land…
Dynamic Search Ads 101: Dynamic Search Ads Best Practices
Curious about dynamic search ads? You’ve come to right place. In this post, I’ll take you through the in’s and out’s of dynamic search ads, and how to determine if they’re best for your business. What We’ll Cover: What dynamic search ads (DSAs) are How they work The benefits of using DSAs DSA targeting How…
What’s the Best Ecommerce Platform in 2020?
The challenge? Finding the best platform for your e-commerce store in a sea of website builders. To help you weigh the pros, cons, and other e-commerce platform variables, I’ve compared five leading platforms. We compare 5 major ecommerce platforms, including Shopify, Magento, WooCommerce, BigCommerce, and Wix. What You’ll Learn: What you should look for in…