I’ve been dealing with online reviews for over 10 years, and have spent a lot of time experimenting with different review generation platforms. In this post, I’ll cover 10 of my favorites. The Top 10 Review Generation Software: Shopper Approved BirdEye Grade.Us Podium Broadly Reviews Annex Cloud Reputation Loop Yotpo ReviewInc Trustpilot Before we dive…
What is a Chatbot? The Complete Guide & Best Chatbots
Chatbots are making serious waves in the marketing scene. And if your business hasn’t at least thought about what one could do for you – don’t worry: I’ve got you covered. In this post, I’m breaking down the best examples by industry, and how they can benefit multiple types of businesses. What Are They? It…
7 Effective Demand Generation Strategies For Marketing
Are you familiar with demand generation? Whether you’re actively using it in your strategy or not, it’s an important part of finding – and keeping – the right customers. In this article, I’ll go over six effective strategies you should be using for online marketing. What We’ll Cover: What is a Demand Generation Strategy Strategies: Give…
3 Google Maps Marketing Tips That Drive Outrageous Traffic
Google Maps isn’t going anywhere. And lucky for local marketers, neither is Google Maps marketing. In this post, we’re digging into what Google Maps marketing is, why it’s so important, and how local businesses can take full advantage of it. What We’ll Cover: What Google Maps marketing is Why it matters Major factors that affect…
Restaurant Marketing Done Right: A Complete Checklist
Does your restaurant need better marketing? I can help. In this article, I’ll take you through all the major areas your restaurant marketing plan should be addressing. What We’ll Cover: Building a great website Getting up to speed on local SEO Encouraging reviews And having a plan for bad ones Sponsoring local or charitable events…
How to Conduct a SWOT Analysis
Want a more efficient way to evaluate your business? Look no further than the SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. In this article, I’ll walk you through how to conduct a SWOT analysis, and better yet, how to use it to improve. What We’ll Cover: What a SWOT analysis is When…
What to Consider For Your 2020 Marketing Strategy
Believe it or not, 2020 is almost here. The date has long been used as a marker for making predictions about what’s next in marketing—be it digital, social, or even IRL. In this article, we’ll talk about what’s on the horizon for marketers and discuss what you should include in your 2020 marketing strategy. And…
Hiring an SEO Consultant? 12 Things to Look For and 50 Questions to Ask
SEO is complicated. Hiring someone to help shouldn’t be. In this article, I’m listing out the top questions and qualities you should look for when hiring an SEO consultant for your business. What You’ll Learn: 12 things to look for in an SEO consultant: 100% focus on KPIs Recommends projects that help hit goals quickly…
A Step-by-Step Guide to Building an Email Marketing Strategy in 9 Easy Steps
Think email marketing’s outdated? Think again! Despite the evolution of digital assistants, video and chatbots, old reliable email marketing remains an essential tool for businesses, with a better ROI than almost any other marketing channel. But to get there, you need an effective email marketing strategy. Here’s how to build one in nine easy steps. …
4 Persona Examples and How to Market to Each One
In modern marketing, how your strategy shapes up will depend largely on who you’ve deemed your target buyer, or persona(s). In this article, I’ll look at a few different types of businesses and give you some insights into how to piece together a marketing strategy that gets results. What You’ll Learn What is a Persona?…