In Q1 2025, advertising revenue grew by 8% YoY, driven by an increase in impressions sold across both music and podcasts. Clearly advertising on Spotify is an unmatched opportunity to get your business in front of the right audiences. In this blog, Meghan Parsons, SVP of Paid Media, will explain how brands can plan, launch,…
How to Post on Google: Using Google Posts to Amplify Your Reach
If you want to maximize your business’s visibility online, especially on Google, then you’ll benefit hugely from implementing Google Posts. These types of posts make it easy to share text and photos on Google using your Business Profile. In this blog post, Eric Solomon, Senior SEO Digital Strategist, will go over how to post on…
How to Manage Multiple Social Media Accounts: Tips & Software
It’s easy to get lost in a sea of social media accounts, but efficiency isn’t out of reach. Want to manage multiple social media accounts like a pro? Then you or your social media accounts manager should take these tips and run with them. 7 Tips to Help Any Social Media Accounts Manager Deal with…
How To: Website Redesign Made Simple
Did you know the average website lasts about 1-2 years before a redesign? There are various reasons you may want to undergo a website redesign. Follow this guide to make sure that you get your redesign plan in place and follow it carefully. 1. Gather Your Current Metrics The #1 reason for a website redesign…
How to Embed A Google Map in A Website Landing Page
Looking to embed a map on your website landing page? You’ll find that it’s easier than you think, thanks to the magic of Google Maps. In this guide, I’ll show you how to embed Google Maps on a website. Why Should I Embed a Google Map Into My Site? Before I get into the “how,”…
Google Video Markup: New Tools to Help Your Videos Stand Out
At Google’s latest developer conference, Google I/O 2021, they announced some new ways content creators can get more eyes on their videos. This includes two new types of structured data. The latest Google video markup features are clip markup and seek markup. How do you use video clip markup and seek markup for SEO? Let’s…
How to Increase Online Sales with Multi-Channel Offers
I’m sure you’ve heard the phrase—“don’t put all your eggs in one basket.” While the online world is replete with opportunities, many brands simply rely on one channel to reach prospects. In marketing, that’s a huge no-no, as you could be missing out on huge segments of your audience who could benefit from your…
How to Merge Instagram Accounts
What You’ll Learn: Why You Should Merge Instagram Accounts How to Merge Instagram Accounts How to Update Your Followers What to Do With Your Old Account If You Should Run Ads So, you need to merge Instagram accounts but you’re not sure what to do? No worries. I’ll walk you through it in this guide….