When determining whether your website is likely to appear in search engine results pages (SERPs), one key measurement to look at is domain authority (DA). This third-party metric can help you gauge your website authority online and gauge the chances of maintaining a competitive edge on search engines. In this blog, Theresa Bass, Sr. Digital…
How to Increase Brand Authority With SEO & Reputation Management
While you may be familiar with domain authority (DA) and its importance in SEO, the Brand Authority metric, available through Moz Pro SEO tool kit, is notably different and has gained renewed focus recently. Building Brand Authority is more critical than ever with the rise of AI-powered search. Unlike traditional algorithms that focused heavily on…
PR Pitch Examples That Drive Connection
Did you break the next great news story? Is your brand doing something really incredible that just needs to be shared with the world? In this blog, our Digital PR Strategist, Lauren Roberts, will teach you how to pitch your story to the media. Review some really great story pitch examples that no editor could…
What Is a Net Promoter Score, and Why Should You Care About It?
What is a Net Promoter Score? You’ve probably heard the term, often shortened to NPS, but you may not know precisely what it is or why it matters. In this article, Lauren Roberts, Digital PR Strategist, will cover everything you ever wanted to know about NPS and how to use the metric to understand the…
Influencer Marketing ROI: How to Measure Your Success
Although influencer marketing is a great way to connect with audiences, you need to measure your campaigns to gauge success. Using the right key performance indicators (KPIs) based on your goals will help you determine what’s working and what isn’t, which can help you further optimize your campaigns for long-term success. As the influencer landscape…
Iterable vs. Braze: Which Is the Best Customer Communication Platform?
With such a large selection of customer communication platforms available, it can be difficult to pin down the perfect one for your business. However, two of the most popular options include Iterable and Braze, both of which come with many features to help you effectively engage and connect with your customers. In this blog, Lucas…
How a Brand Messaging Framework Can Build Your Identity
Your audience’s ability to acknowledge your brand begins with brand messaging. A well-crafted brand messaging strategy transforms your marketing and advertising efforts and helps you establish a clear brand identity, attracting more leads and turning them into real customers. In this blog, Ignite Visibility’s Chief Creative Officer, Oscar Lutteroth, will dig deeper into what brand…
Influencer Marketing Strategy: Guide to Building Successful Partnerships
Influencers get their name from what they’re good at: influencing others across social media. They have strong connections with audiences that you might struggle to reach with other marketing channels. In this blog post, Sr. Social Media Strategist, Ashley Nigro, will do a deep dive into this channel to help you develop the perfect influencer…
Should You Use Nofollow, Sponsored, & UGC Links?
When was the last time you reviewed your site’s backlink profile? A diverse range of links is essential for improving your SEO performance, reducing the risk of penalties, enhancing your domain authority, and increasing referral traffic. In this blog, Ignite Visibility’s digital PR expert, Lauren Roberts, will shed some light on often overlooked links, including…
Off-Page SEO Guide: Strategies to Dominate Search & Build Authority
As a digital PR expert, I want to talk about a powerful tool that often gets overshadowed: off-page SEO. These techniques, if done correctly, will help establish your website’s domain authority, increasing your search rankings and helping you outrank competitors. In this post, Morgan Thorp is going to break down the off-page SEO techniques that…