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Home / Archives for Lauren Roberts

Lauren Roberts

Lauren Roberts is a Senior Digital PR Manager at Ignite Visibility. Lauren attended the University of Redlands and earned her BA in Creative Writing. With almost 8 years of digital marketing experience, combined with her refined writing skills, Lauren works to earn clients the best backlinks possible. She loves Digital PR because she is people-oriented. Her role allows her to foster relationships with writers, editors and other marketing professionals across a wide variety of industries.

About Lauren Roberts

Lauren Roberts is a Senior Digital PR Manager at Ignite Visibility. Lauren attended the University of Redlands and earned her BA in Creative Writing. With almost 8 years of digital marketing experience, combined with her refined writing skills, Lauren works to earn clients the best backlinks possible. She loves Digital PR because she is people-oriented. Her role allows her to foster relationships with writers, editors and other marketing professionals across a wide variety of industries.

Hook, Line, and Sinker: 4 Story Pitch Examples You’ll Want to Steal

By Lauren Roberts

Did you break the next great news story? Is your brand doing something really incredible that just needs to be shared with the world? In this blog, our Senior Digital PR Manager, Lauren Roberts, will teach you how to pitch your story to the media. Review some really great story pitch examples that no editor…

Should You Use Nofollow, Sponsored, & UGC Links?

By Lauren Roberts

When was the last time you reviewed your site’s backlink profile? A diverse range of links is essential for improving your SEO performance, reducing the risk of penalties, enhancing your domain authority, and increasing referral traffic.  In this blog, Ignite Visibility’s digital PR expert, Lauren Roberts, will shed some light on often overlooked links, including…

How to Integrate Digital PR and SEO to Amplify Brand Reach

By Lauren Roberts

What You’ll Learn What is Digital PR? Digital PR vs. Traditional PR How Digital PR & SEO Work Together Digital PR & SEO in the News What is Digital PR? Digital PR, or digital public relations, is the practice of using digital channels and online platforms to improve your brand’s reputation, build brand awareness, and foster…

Building Ecommerce Links With Testimonials & Product Reviews

By Lauren Roberts

Product reviews and testimonials can be an excellent way to encourage people to link to your website, but it’s not just about getting links.  It’s also about building trust and credibility with potential customers meaningfully.  And in this guide, we’ll discuss the steps you can take to leverage product reviews and testimonial link building. What…

How to Implement a Digital PR Campaign

By Lauren Roberts

The shift from print to digital marketing changed a lot of things about business, public relations included. Learn how to create and implement a successful digital PR campaign that will have everyone talking about your business – in a good way! What is Digital PR? Digital PR is similar to traditional public relations, only it…

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