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Home / Archives for Lauren Roberts

Building Ecommerce Links With Testimonials & Product Reviews

By Lauren Roberts

Product reviews and testimonials can be an excellent way to encourage people to link to your website, but it’s not just about getting links.  It’s also about building trust and credibility with potential customers meaningfully.  And in this guide, we’ll discuss the steps you can take to leverage product reviews and testimonial link building. What…

How to Implement a Digital PR Campaign

By Lauren Roberts

The shift from print to digital marketing changed a lot of things about business, public relations included. Learn how to create and implement a successful digital PR campaign that will have everyone talking about your business – in a good way! What is Digital PR? Digital PR is similar to traditional public relations, only it…

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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