Moz has recently introduced a new metric, Brand Authority, in its Moz Pro SEO tool kit along with the Moz API. While you may be familiar with domain authority and its importance in SEO, the Brand Authority metric is notably different and is worth optimizing separately. In this blog, I’ll tell you all about this…
How to Integrate Digital PR and SEO to Amplify Brand Reach
What You’ll Learn What is Digital PR? Digital PR vs. Traditional PR How Digital PR & SEO Work Together Digital PR & SEO in the News What is Digital PR? Digital PR, or digital public relations, is the practice of using digital channels and online platforms to improve your brand’s reputation, build brand awareness, and foster…
What Are The Values of Nofollow, Sponsored, & UGC Links?
We all know the dofollow link. It’s the popular kid in the SEO schoolyard—the one with the killer sneakers everyone wants. But what about its less flashy cousins: the nofollow, sponsored, and UGC links? Are they the unsung heroes of SEO, or are they just the wallflowers at the dance? First off, let’s do a…
Linkable Assets For Your Digital PR Campaigns
Certain types of content gain more links and shares than others. Yet, striking the golden balance between being link-worthy and shareable can feel like trying to lasso a unicorn while blindfolded. It’s time to pull off that blindfold. In this article, Theresa Bass, Digital PR Strategist, unmasks the content types that’ll have reputable sites linking…
Building Ecommerce Links With Testimonials & Product Reviews
Product reviews and testimonials can be an excellent way to encourage people to link to your website, but it’s not just about getting links. It’s also about building trust and credibility with potential customers meaningfully. And in this guide, we’ll discuss the steps you can take to leverage product reviews and testimonial link building. What…
How to Implement a Digital PR Campaign
The shift from print to digital marketing changed a lot of things about business, public relations included. Learn how to create and implement a successful digital PR campaign that will have everyone talking about your business – in a good way! What is Digital PR? Digital PR is similar to traditional public relations, only it…
How to Respond to a HARO Query: Craft a Great Pitch Quickly
What is HARO — help a reporter out? How are brands and journalists using this strategy to strengthen their reputations, build connections, and increase their coverage? More importantly — how can you use them to your advantage to boost your brand awareness and increase your SEO rankings? The answers to these questions, and more, are…
Industry Awards: How to Find (And Win) The Top Awards in Your Niche
No matter your industry, there are awards to be won. Not only does this give you well-deserved recognition, but it also builds your company’s authority and credibility in your industry. In this article, we’ll review why you should focus on winning awards as part of your marketing plan as well as some of the easiest…
How to Find Prospects: Vetting the Perfect Pitch List for Outreach Campaign
Believe it or not, all your brand awareness, lead generation, and conversions won’t just come to you. You have to reach out—which is why you need to get hip to finding prospects. As the Sr. Digital PR Strategist at Ignite Visibility, this kind of work is what I love. Here’s how to find prospects online…
PR vs. Marketing: What’s the Difference?
PR and marketing go together like peanut butter and jelly. Not only do they rely on the art of storytelling, but both are critical components to a winning communication plan. However, the two are often grouped as synonyms to the dismay of PR and marketing professionals everywhere. Today, Ignite Visibility’s Digital PR Manager, Izzy Evans,…