In 2026, the stakes of confusing marketing vs public relations have never been higher. Brands are no longer just fighting for eyeballs in an attention economy. Now, they’re fighting for trust. Some of that trust will be gained through great PR. Brands recognize this, which is probably why the global PR market hit over $105…
From Subject Line to CTA: Media Pitch Examples That Earn Coverage in a Crowded Inbox
The internet is absolutely drowning in AI-generated “slop.” Editors know it. Journalists know it. And audiences are starting to notice it, too. In an environment flooded with generic AI-generated content, the one thing AI simply cannot manufacture is a genuine, newsworthy story backed by real data and real people. In this blog, Theresa Bass, Sr….
How to Create a Brand Guide That Sets Your Business Apart
Without effective branding, your company is far less likely to stand out in your industry, especially with so much online competition today. Just consider the fact that 84% of consumers state that brand authenticity affects their buying decisions, while 68% of businesses claim that brand consistency accounts for about a 10% to 20% increase in…
How to Build Domain Authority & Dominate Rankings
When determining whether your website is likely to appear in search engine results pages (SERPs), one key measurement to look at is domain authority (DA). This third-party metric can help you gauge your website authority online and gauge the chances of maintaining a competitive edge on search engines. In this blog, Theresa Bass, Sr. Digital…
7 Proven Strategies To Increase Your Brand Authority
While you may be familiar with domain authority (DA) and its importance in SEO, the Brand Authority metric, available through Moz Pro SEO tool kit, is notably different and has gained renewed focus recently. Building Brand Authority is more critical than ever with the rise of AI-powered search. Unlike traditional algorithms that focused heavily on…
What Is a Net Promoter Score, and Why Should You Care About It?
What is a Net Promoter Score? You’ve probably heard the term, often shortened to NPS, but you may not know precisely what it is or why it matters. In this article, Lauren Roberts, Digital PR Strategist, will cover everything you ever wanted to know about NPS and how to use the metric to understand the…
Influencer Marketing ROI: How to Measure Your Success
Although influencer marketing is a great way to connect with audiences, you need to measure your campaigns to gauge success. Using the right key performance indicators (KPIs) based on your goals will help you determine what’s working and what isn’t, which can help you further optimize your campaigns for long-term success. As the influencer landscape…
Iterable vs. Braze: Which Is the Best Customer Communication Platform?
With such a large selection of customer communication platforms available, it can be difficult to pin down the perfect one for your business. However, two of the most popular options include Iterable and Braze, both of which come with many features to help you effectively engage and connect with your customers. In this blog, Lucas…
How a Brand Messaging Framework Can Build Your Identity
Your audience’s ability to acknowledge your brand begins with brand messaging. A well-crafted brand messaging strategy transforms your marketing and advertising efforts and helps you establish a clear brand identity, attracting more leads and turning them into real customers. In this blog, Ignite Visibility’s Chief Creative Officer, Oscar Lutteroth, will dig deeper into what brand…
Influencer Marketing Strategy: Guide to Building Successful Partnerships
Influencers get their name from what they’re good at: influencing others across social media. They have strong connections with audiences that you might struggle to reach with other marketing channels. In this blog post, Sr. Social Media Strategist, Ashley Nigro, will do a deep dive into this channel to help you develop the perfect influencer…