Today’s consumers are becoming less and less susceptible to the big, bold promises made by marketers. In many cases, even the most relevant, well-crafted copy isn’t enough to drive conversions. But it turns out that case studies can help tip the scales in your company’s favor. What We’ll Cover: What is a Case Study? Why…
Healthcare Marketing: 22 Proven Strategies to Win Patients
The medical industry isn’t exactly known for shaking up the online space. But times are changing for healthcare, and by extension, healthcare marketing. Below, we’ve put together a list of healthcare marketing strategies proven to help you win more patients. In the past decade, healthcare marketing strategies have evolved from catch-all mass marketing to personalized…
Multichannel Marketing: Cross-Channel Marketing Done Right in 2020
Multichannel marketing is a broad term that describes the process of interacting with customers using a mix of direct and indirect communications channels. Dig a few years back in Google’s digital marketing archives and you’ll see that circa 2014, 2015 multichannel marketing was all the rage. However, since then, the practice has given way to…
200+ FREE Online Marketing Courses to Boost Your Business
Over my career, I’ve created over 200 online marketing courses. All of them completely free and easy to access. In this post, I’m listing my top 30 online marketing videos and including playlists to hundreds more at the bottom. What We’ll Cover: Online marketing courses for beginners SEO online marketing courses PPC online marketing classes…
Inbound vs Outbound Marketing 101: Which to Choose?
In this digital age, all marketing falls under two categories: outbound marketing and inbound marketing. But which is right for your business? Or should you tackle both? In this article, we’ll go over the differences between outbound marketing and inbound marketing. We’ll also explain which strategies work best for your brand. The Difference Between Outbound…
Omnichannel Marketing in 2020: The Definitive Guide
The term “omnichannel” is everywhere these days. It may be a buzzword, but omnichannel marketing represents a big shift in both the marketing landscape and customer experience. According to a joint research report from the CMO Council and Netsertice, 94% of marketers believe that getting the omnichannel experience right is essential to the success of…
High-Converting Landing Page Optimization (Part 1 of 4)
This post is the first in a four-part series on common landing page templates and how to drive conversions based on their unique features. So, how do you set up your landing pages to drive the best results? Here, I’ll quickly go over some tips for creating high converting landing pages. What You’ll Learn: The…
How to Develop a Content Strategy Online
Your content marketing strategy is everything. In order to stand out, you need more than just a great copy. With content being produced en masse, how can you ensure that yours stands out? By having a strong content strategy in place to guide smarter decision-making, you’ll start seeing results in no time! What You’ll Learn:…
What Are Marketing Analytics? How To Use Them To Grow!
Never before in human history have we had access to such a wealth of data. While having that much information at your fingertips is a definite perk of living in the new tech era, the numbers on their own aren’t enough. In the same way that football players can leverage the power of data to…
Subscription, Paywall Content and SEO: A Simple Guide
When browsing around cyberspace, you may have stumbled across a website or two that requires you to sign up for a paid subscription to read the content. But is that a good business model? In this guide, I’ll cover subscriptions and paywalls. I’ll also explain who they’re best suited for and how to optimize fee-based…