Your content marketing strategy is everything. In order to stand out, you need more than just a great copy. With content being produced en masse, how can you ensure that yours stands out? By having a strong content strategy in place to guide smarter decision-making, you’ll start seeing results in no time! What You’ll Learn:…
What Are Marketing Analytics? How To Use Them To Grow!
Never before in human history have we had access to such a wealth of data. While having that much information at your fingertips is a definite perk of living in the new tech era, the numbers on their own aren’t enough. In the same way that football players can leverage the power of data to…
Subscription, Paywall Content and SEO: A Simple Guide
When browsing around cyberspace, you may have stumbled across a website or two that requires you to sign up for a paid subscription to read the content. But is that a good business model? In this guide, I’ll cover subscriptions and paywalls. I’ll also explain who they’re best suited for and how to optimize fee-based…
How Do Search Engines Work?
Search engines are sophisticated technologies capable of processing data at a break-neck pace and serving up relevant answers — So, why does it matter how search engines work? Well, consider the impact Google has on your website. Understanding how the search engine crawls, classifies, and decides which content is relevant is critical if you want…
What Is CRO? Learn What It Is From A Pro
First impressions matter. During the initial stages of the customer journey, they’re everything. Think of it as a job interview. How do you turn that first impression into a lasting one? Arrive on time, offer a firm handshake, and prepare your responses in advance, or you won’t get a second chance. When it comes to…
What Is A 5xx Error?
5xx errors play a more significant role in your SEO performance than you may think. They block crawlers from reaching certain pages, and in some instances, can result in pages being pulled from the index. In other words, if you’re not careful, 5xx errors can seriously hurt your organic rankings. In this article, I’ll define…
What is the Marketing Funnel?
What is the Marketing Funnel? Funnels break down the process of turning strangers into leads, prospects, and ultimately, customers. This is a critical component that all organizations must get right. In this article, I’ll define what a marketing funnel is, its various stages, and how to set one up. Read on to learn more. What…
8 Ways to Build Trust in Your Brand: Brand-Building Marketing
Want to build a brand your customer’s trust? Then listen up; I’m about to walk you through way seven ways you can help solidify brand trust– and build a strong customer base in the process. What You’ll Learn: Why is brand trust important Start with a clear value proposition Focus on content Be authentic in…
How to Start a Digital Marketing Strategy (That Gets Results)
Hate to break it to you, but if you haven’t implemented a digital marketing strategy for your business you are a bit behind the curve. But don’t start panicking just yet! In this article, I’ll teach you how to create a digital marketing strategy that works! What We’ll Cover: Step 1: Determine your customer base…
What is Text Message Marketing? (Should You Try It?)
What is text message marketing? It’s a permission-based marketing tactic that brands can use to communicate with subscribers directly through their mobile devices. It’s picked up a lot of steam over the past few years, and in this article, I’ll break it down for you in full. You’ll learn: What text message marketing is How it…