This article takes a look at how consumer psychology can be used to power up your copywriting strategy– tips, tricks and all. What does science have to do with copywriting? Turns out, everything. What We’ll Cover: How emotions affect decisions How to identify the feelings that motivate your audience Getting to know the different buyer…
How to 10x the Reach of Your Content (With One Simple Content Strategy)
Content’s reign as king isn’t ending anytime soon. Simply put, a content strategy that prioritizes consistent, high-quality content is one of the surest ways to stay relevant to your audience and increase your rankings. But simply creating that content and hoping your audience finds it isn’t enough. In this article, I’ll teach you a simple…
9 Warning Signs You Need a Website Redesign (2018)
Time for a website redesign? It very well maybe. The problem is, many brands have trouble telling when it’s time for a tweak and when it’s time for a total overhaul. Website Redesign: Watch A Video Or Read More Below In this post, I’ll take you through 9 warning signs that it’s time for…
Tricks To Leverage User-Generated Content For SEO And More
I’ll let you in a little secret – your users are a goldmine when it comes to content. Every day, they’re providing it through reviews, comments, photos, and more. Your job? Find out how to use it. In this article, I’ll show you how. Why Use User-Generated Content? Because frankly, a fellow customers word might…
11 Ways To Use Customer Testimonials To Increase Conversions
Customer testimonials matter. A lot. Not only do they let you know your brand is doing a good job – they let your prospects know that, too. Which is why it’s increasingly important to use those testimonials in all right ways. And in this post, I’ll show you how. How Customer Testimonials Impact Buyer Decisions…
Selecting The Best Blog Ideas, What 3,000+ Blogs Has Taught Me
I’ve been blogging since 2005 and have learned a ton in the process. On average, I grow this blog by about 5,000 visitors a month. Here is how you can select the best blog ideas and grow your traffic fast. Quickly, there is a lot that goes into blogging. For example… Selecting the right keywords…
BOLD Tactics For Writing Content That Sells
Want a website, brochure or white paper that converts like crazy? ( Of course you do.) Good news: you can have it. All you need is the right content. You’ve probably heard of copywriting. In the marketing world, that’s content intended to sell. It’s key in the conversion process and for customer engagement, and…
Content Marketing for the Less-Than-Stellar Writer
Content marketing is a critical tool for lead generation and organic traffic building. When most people hear “content marketing,” they envision having to sit in front of a computer pecking away at the keyboard for hours and hours—and maybe that’s why many businesses don’t try content marketing. Can you run a successful content marketing business…
The Right Metrics: How Can You Be Sure Your Content Marketing is Working?
Every good content marketing strategy has goals. But without metrics you can’t be sure you’re meeting those goals, and it’s impossible to know how to improve your content marketing. Use metrics or key performance indicators (KPIs) to measure your ROI and other indicia of success and you’ll be way ahead of most of your peers….
The Ultimate Guide to 10x Content
Updated 3/17/2021 One of the best ways to make your brand stand out in a crowd of online competition is to offer your website visitors “10x content.” Essentially, that’s premium content widely considered to be unique and/or authoritative. It’s the “signal” in the signal-to-noise ratio we call the Internet. In this article, we’ll describe 10x…