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Kim Wise

Kim Wise is a Content Editor Specialist in the Franchise Division with more than 15 years of experience helping brands refine their message and strengthen their online presence. With a background in technology marketing, she blends editorial precision with practical, data-informed strategy to create content that drives results.

Over the years, Kim has worked with a wide range of multi-location and franchise clients, building content systems that keep brand standards strong while giving each location room to sound local and authentic. Known for her straightforward, results-focused approach, she’s passionate about making content clear, consistent, and genuinely useful.

Kim is Pragmatic Marketing Certified and holds HubSpot certifications in Social Media Marketing and Content Marketing, underscoring her commitment to continuous improvement and staying sharp in the digital marketing space.

About Kim Wise

Kim Wise is a Content Editor Specialist in the Franchise Division with more than 15 years of experience helping brands refine their message and strengthen their online presence. With a background in technology marketing, she blends editorial precision with practical, data-informed strategy to create content that drives results.

Over the years, Kim has worked with a wide range of multi-location and franchise clients, building content systems that keep brand standards strong while giving each location room to sound local and authentic. Known for her straightforward, results-focused approach, she’s passionate about making content clear, consistent, and genuinely useful.

Kim is Pragmatic Marketing Certified and holds HubSpot certifications in Social Media Marketing and Content Marketing, underscoring her commitment to continuous improvement and staying sharp in the digital marketing space.

The Complete Content Audit Checklist for Marketers

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Over time, outdated, inaccurate, inconsistent, and underperforming pages can accumulate, gradually hurting your website’s overall performance. With the help of a comprehensive website content audit, you can mitigate the risks of poor content and improve far more than SEO performance. So, what is a content audit, and how can you perform one? In this blog,…

Everything You Need to Know About Content Marketing ROI

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Businesses need effective content marketing to get ahead, but many don’t properly implement or measure its ROI. According to HubSpot, only 29% of marketers are actively using content marketing, and 41% measure the success of their strategy based on sales. However, content marketing ROI is one of the most important metrics to track if you…