In This Blog, We’ll Answer: What is Native Advertising? Native Advertising Statistics How Does Native Advertising Work? How Can You Tell What a Native Ad Is? 10 Examples of Native Advertising 3 Examples of Ineffective Native Advertising Native Advertising FAQs What is Native Advertising? Native advertising is a form of paid advertising. But it functions…
5 Creative Design Tips to Future-Proof Your Brand Marketing
It’s not uncommon knowledge that when economic struggle hits, creative design is often the first on the chopping block. This article shares Ignite Visibility’s recipe for future-proofing your creative marketing deliverables. Creative services can take many behavioral shapes. At the most basic level, marketing teams will refresh their creative design out of a hygienic demand…
How Does a Data Breach Affect Brand’s Reputation?
Companies tally most of the damages from data breaches in numbers. Concerns are usually about how many users’ data hackers accessed and how much the response will cost. But underneath the monetary cost of a security breach is a bigger issue: wrecked reputation. Security breaches shock consumer confidence, resulting in an invisible tsunami of lost…
Best Value Proposition Examples to Model Yours After
What is a good value proposition? It’s a statement that speaks to your wow factor. It captures what sets you apart from the pack and provides a direct benefit to your target audience. In this article, I’ll walk you through what makes a compelling value prop, and eight examples of companies who got it right….
8 Ways to Build Trust in Your Brand: Brand-Building Marketing
Want to build a brand your customer’s trust? Then listen up; I’m about to walk you through way seven ways you can help solidify brand trust– and build a strong customer base in the process. What You’ll Learn: Why is brand trust important Start with a clear value proposition Focus on content Be authentic in…
How to Define a Brand Voice That Attracts Business
The larger your company gets, the more important the messaging and brand voice becomes. Here’s how you can define a brand voice that attracts business for your brand and reaches your target market in a more direct way. What We’ll Cover: What it is What it is not Examples in marketing The steps to defining…
How to Create a Favicon for Your Site (And Avoid Penalites in the SERPs)
As part of a recent redesign, Google’s mobile search results now show favicons alongside all organic results. But shortly after the redesign launched, Google began removing icons it found in violation of the search engines terms. In this article, we’ll dive into how to create a favicon without getting slapped with a Google penalty. What…
14 Ways to Build Customer Loyalty for Your Brand
It’s a generally accepted principle of marketing that it costs much more to find a new customer than it does to sell to an existing customer. That’s why it’s a great idea to build customer loyalty. I’ll show you how in this article. According to Invesp, you’ll spend 5x as much to attract a new…
Stop! Define Target Audience Now (Then Get Back To Promoting)
In this article we’ll help you define target audience like a pro. Get ready to walk through the in-depth process of finding — and appealing — to your target audience. The payoff will be big! Every great marketing plan begins with one thing: a clear target audience. While it may be tempting to try to reach…
Ignite Visibility on the Wealth Building Hour on wsRadio.com
With all of the expanding developments in e-commerce, website functionality and social communication avenues via apps and social media, there is a lot of “noise” occurring in the digital age. Ignite Visibility’s CEO John Lincoln and COO & President Krish Coughran visited the Wealth Building Hour on wsRadio.com, hosted by Wealth Legacy Group, Inc.® Founder…