It’s no secret that now consumers are more cost-conscious than ever. In this blog, John Lincoln, a digital marketing expert, will explain what a loyalty program is and how to create one that will consistently keep your customers coming back for more. What You’ll Learn: What is a Loyalty Program? 6 Types of Rewards and…
Top 5 Best AI Image Generators for 2024
It’s no secret that the emergence of AI-generated images has captured the imagination of creators worldwide. These innovative tools, known as AI image generators, have quickly skyrocketed in popularity for their ability to produce visually compelling and diverse images. In this post, we’ll take a closer look at the features and advantages of leading players…
Value Proposition Examples: 15 Companies That Do It Right
What is the value of your brand to customers? This is the question that a value proposition answers. It’s a core piece of how you differentiate your company in the market and defines why someone would want to become your customer versus others. What You’ll Learn: What is a Value Proposition? Who Needs a Value…
Native Advertising: Reach Your Target Audience with Native Ads
In This Blog, We’ll Answer: What is Native Advertising? Native Advertising Statistics How Does Native Advertising Work? How Can You Tell What a Native Ad Is? 10 Examples of Native Advertising 3 Examples of Ineffective Native Advertising Native Advertising FAQs What is Native Advertising? Native advertising is a form of paid advertising. But it functions…
5 Creative Design Tips to Future-Proof Your Brand Marketing
It’s not uncommon knowledge that when economic struggle hits, creative design is often the first on the chopping block. This article shares Ignite Visibility’s recipe for future-proofing your creative marketing deliverables. Creative services can take many behavioral shapes. At the most basic level, marketing teams will refresh their creative design out of a hygienic demand…
How Does a Data Breach Affect Brand’s Reputation?
Companies tally most of the damages from data breaches in numbers. Concerns are usually about how many users’ data hackers accessed and how much the response will cost. But underneath the monetary cost of a security breach is a bigger issue: wrecked reputation. Security breaches shock consumer confidence, resulting in an invisible tsunami of lost…
8 Ways to Build Trust in Your Brand: Brand-Building Marketing
Want to build a brand your customer’s trust? Then listen up; I’m about to walk you through way seven ways you can help solidify brand trust– and build a strong customer base in the process. What You’ll Learn: Why is brand trust important Start with a clear value proposition Focus on content Be authentic in…
How to Define a Brand Voice That Attracts Business
The larger your company gets, the more important the messaging and brand voice becomes. Here’s how you can define a brand voice that attracts business for your brand and reaches your target market in a more direct way. What We’ll Cover: What it is What it is not Examples in marketing The steps to defining…
How to Create a Favicon for Your Site (And Avoid Penalites in the SERPs)
As part of a recent redesign, Google’s mobile search results now show favicons alongside all organic results. But shortly after the redesign launched, Google began removing icons it found in violation of the search engines terms. In this article, we’ll dive into how to create a favicon without getting slapped with a Google penalty. What…
Stop! Define Target Audience Now (Then Get Back To Promoting)
In this article we’ll help you define target audience like a pro. Get ready to walk through the in-depth process of finding — and appealing — to your target audience. The payoff will be big! Every great marketing plan begins with one thing: a clear target audience. While it may be tempting to try to reach…