I’ve seen the idea that SEO and content marketing are at odds, or that one replaces the other, many times. Today I’d like to explain why SEO and content marketing intersect in many critical ways. I’m doing this because you can really only catapult your website to the top of the list if you understand…
The 3 Biggest Factors to Becoming a Digital Influencer
If you want your message to be heard and understood by the right people, it is critical to build your status as a digital influencer. These are the people who connect huge groups of people and create trends. This is something akin to what, according to Malcolm Gladwell in “The Tipping Point,” “connectors” do; they…
Popup Emails, Easy Tricks to Increase Captures by Over 150%
Researchers agree that email is the most effective source of good leads and one of the best ways to get new customers. You need to collect more email addresses: simple. The easiest and fastest way to do this is with smart use of pop-ups. Type of pop-ups There’s more than one option when it comes…
Big List of SEO Penalty Recovery Tools
Few things can put a devastating dent in your traffic like a Google penalty. Any website owner dreads seeing the unnatural links message in webmaster tools: “Google has detected a pattern of artificial or unnatural links pointing to your site.” (Or from your site, of course, but it’s the “to your site” message that is…
Case Study: Automotive Client’s Viral Campaign Earns 20% Increase in Fans
BuyAutoParts.com is an auto parts ecommerce retailer based in San Diego, California. They specialize in automotive repair parts, automotive accessories, and performance parts.
19 Instagram Mistakes You Must Avoid (and One Strategy You Must Do)
I know that many business owners are still wondering why they should bother with platforms other than Facebook and Twitter, but not leveraging visual platforms like Instagram is a mistake for so many businesses. 28 percent of adults who are online use Instagram, and the platform is especially popular among young adults; 55 percent of…
9 Smart Ways to Boost E-commerce Reviews for SEO and Customers
The more reviews, the better! They help SEO, they help customers make buying decisions and they are key to the success of e-commerce sites. It’s this simple: without reviews on your e-commerce site, you’re doomed. Online shoppers are hungry for social proof and if they don’t see any, they’ll be sure to bounce out of…
Ignite Visibility Makes the Top 15 in San Diego Business Journal’s Advertising Agencies List
The San Diego Business Journal released its 2016 Book of Lists issue, containing 84 lists spread out among 12 industry categories to showcase the continued diversification of San Diego’s economic scene, which includes the amazing colleges and universities San Diego has to offer alongside banks, biotechs, and the ever-famous San Diego craft brewery scene. We’re…
Ignite Visibility is a Finalist for Social Media Examiner’s Top 10 Social Media Blogs Contest
We’ve admired Social Media Examiner for quite a while—in fact, we just named them as one of the best guest blogging sites for marketers. So when we heard that Social Media Examiner were having their seventh-annual Top 10 Social Media Blogs Contest, we were hoping to garner enough nominations to be considered. After receiving over…
PPC Management Tips that will Maximize Your Return – Infographic
The pay per click industry is always evolving with new strategies and tactics to drive potential customers to your website. Whether it’s implementing custom bidding strategies or using advanced campaign targeting, check out what these experts have to say about PPC to maximize your returns this year! Share this Image On Your Site <p><strong>Please include…