There’s no shortage of online resources that will help you improve your conversion rate. However, most of them offer generic advice that applies to websites in general. It’s important that you specifically optimize your site for mobile traffic as well. Fortunately, there are plenty of best-practices for mobile user experience (UX) development that aren’t complicated…
Millennial Marketing, My Research, Tips & Facts for Success
There are currently about 80 million millennials in the United States with a combined purchasing power of $200 billion. If you’re offering products or services that are of interest to them, you’re going to lose market share and a competitive advantage unless you specifically target millennials in your marketing campaigns. Think about it, they are…
Ignite Visibility Welcomes Christopher Pickerel as the Senior Business Development Analyst
Ignite Visibility is thrilled to welcome Christopher Pickerel to our growing team! Christopher joins us as our Senior Business Development Analyst, where his 5 years’ experience in the marketing and advertising world allows him to analyze potential and current clients’ digital assets in order to create and manage their digital marketing and web development strategies….
How to Maximize Your Organic Reach on Facebook
It’s hardly news anymore, but Facebook organic reach statistics are declining for most businesses. From 2012 to 2015 average organic reach dropped as Facebook limited brand page content; in 2012 organic reach of business pages was only about 16 percent, and now it’s only six percent. And maybe this shouldn’t surprise us given Facebook’s financial…
The Three Rs of Ignite Visibility: Relationships, Responsiveness, Results
At Ignite Visibility our core philosophy of ethically producing quantifiable results for our clients is the bedrock of everything we do. It informs how we approach our interactions with clients, and it supports each client relationship. These philosophies are embedded in what I have coined the three Rs of Ignite Visibility: Relationships, Responsiveness, Results. Together,…
Conversion Rate Optimization Tips – My Favorite Strategies by John Lincoln
I have been doing CRO for a long time and was recently named one of the top CRO experts of the year. Well, my business mission is to help others through internet marketing. So I have decided to give you some of my favorite conversion rate optimization strategies and tips in this infographic, for free. Please…
A Deep Look at the Brand New Instagram Ads
Instagram recently announced some exciting new changes to their platform, specifically, they’ve begun rolling out advertisements for brands to use on the app. In this post, we’ll take a look at how these ads work and how you can use them in a variety of ways for your business or brand to get website traffic….
SEO for Old Blog Posts, How to Revive Them from the Dead and Maximize Their Reach
One of the saddest things is writing an awesome blog post and then watching it experience a quick death. You put in so much work into that post and all you got was a short bump in traffic and now the traffic for the post is down to almost nothing. In this post, I want…
Why Retargeting Growth Should be a Blogging KPI
Retargeting is an excellent way to further build brand awareness, increase your conversions and give potential customers additional chances to close the sale. If it’s not already a part of your overall online marketing strategy, you’re losing market share to competitors. It’s also a great way to promote the blog that you use for content…
Why there are so Many Haters in Search Engine Optimization
I love search engine optimization (and really all digital marketing, but for some reason I write on SEO all the time) and the SEO community that comes with it. But man oh man, say something a little the wrong way, forget a technical point, or make any mistake then you are most likely going to…