Every good content marketing strategy has goals. But without metrics you can’t be sure you’re meeting those goals, and it’s impossible to know how to improve your content marketing. Use metrics or key performance indicators (KPIs) to measure your ROI and other indicia of success and you’ll be way ahead of most of your peers….
What are the Best Colors for your Website?
I have done conversion rate optimization for a long time. Colors make a big difference. In this infographic, I give you researched information on the best colors for your website. Click the infographic to enlarge. Embed Best Colors for Website on Your Site: Copy and Paste the Code Below Best Colors for Website – An…
How to Get More Likes on WordPress.com
If you’re using WordPress.com to build your brand online, you can increase your engagements and generate social proof by getting more “Likes” on your posts. We are not talking about Facebook likes! We are talking about WordPress likes. In this article, we’ll go over how people can “Like” your WordPress.com posts and offer a few…
The Ultimate Guide to RankBrain
Updated 1/27/2021 Google uses a sophisticated artificial intelligence system to help process search results. That system is called RankBrain. The existence of RankBrain is important to you as a digital marketer because, as the name implies, it affects how Google ranks pages. If you’re at all interested in reaching the top of the search engine…
Your Weekly Recap of What Happened in SEO This Week: 4/8
A bug was spotted in the search console, Google updated the guidelines for quality raters, and you’ll get a warning if your site isn’t mobile-friendly. Here’s what happened this week in SEO. Google Search Console Now Sending Page Speed Update Notifications If you’re running an older version of Google PageSpeed on your site, the Google…
Your Recap of What Happened in SEO This Week: 4/1
This article is the first in a weekly series that will cover SEO news from just the past week. It’s designed to be your “executive summary” that will keep you up to date with all the latest and greatest SEO information. Here’s what’s new and noteworthy in SEO from this week. Google Shared Some Ranking…
Facebook Hacks and Tips to Grow Your Community
This is the first post by contributor Amanda Webb. If you would like to contribute to Ignite Visibility, apply here. It was October 2008 that I set up my first Facebook business page. They were called fan pages back then and marketing seemed so easy. Today Facebook has changed beyond recognition. Marketing has become harder,…
Content Marketing Services, Compelling Insight the Best Pros Know
Many business owners really don’t understand content marketing. I feel your pain in that I know it can be complex, and even confusing. However, there’s really no flex on this one: you need to understand content marketing—even if you think you don’t. Content marketing cuts through noise There is more noise and competition in almost…
Selling on Amazon, Advanced Ways to Optimize your Product
Amazon isn’t going anywhere. In fact, Google calls them their biggest competitor. Over the last year I have spent a lot of time on Amazon. I have helped clients sell product, launch a book (and spent a ton of time marketing it) and studied how to make sales. In this guide, we talk about selling…
26 Reasons Your Content Marketing is Hurting Your SEO
I recently wrote a piece on the A to Z of content marketing and SEO intersections. These two concepts are closely interlinked and have a special relationship that needs your attention if you want to grow your business. Content Marketing Institute informs us that only 6 percent of B2B marketers rate their content marketing efforts…