Familiar with Google’s Top Stories feature? If not, you’re about to be. In this guide, I cover everything from Top Stories origins to why they’re so important to how you can improve your odds of ranking for them. Before They Were Google Top Stories, They Were In The News First step? Going back to the…
How To Use The Lighthouse Chrome Extension For SEO
How would you like to conduct a quick SEO audit with a tool that’s built into your Chrome browser? You can do that with the Lighthouse extension. If you’re not familiar with Lighthouse, it’s an open-source utility that professionals use to check the health of their websites. It analyzes everything from performance to accessibility to…
How to Bring Your TV Dollars Online and Get More Bang for Your Buck
Bold, true, statement. You should bring the MAJORITY of your television advertising budget online for a better ROI. There is a reason companies everywhere are doing it. Here is how to make that happen. You won’t be alone if you do so. In fact, according to one projection, digital ad spend will exceed TV ad…
Retail is Going Mobile and Changes to Crawl Limits and More
This week: a lawsuit could change your content marketing efforts, retail sales are going mobile, and Google changes crawl limits in Search Console. Here’s what happened this week in digital marketing. Report: Retailers With Apps See Most Sales From Mobile It looks like we’ve just hit another mobile milestone. According to Criteo, retailers with shopping…
Hiring Search Engine Optimization Specialists (What to Look For)
Are you looking for search engine optimization specialists to help you gain exposure online? If so, then you should know how to find the team that’s best suited for your brand. The good news is that digital marketing is a crowded field. You’ll have no trouble finding plenty of companies online that are willing to…
Avoid This Pinterest Marketing Strategy Mistake (How to Fix It)
Make this mistake with your Pinterest marketing strategy and there goes the value of the whole platform! This article will cover the number 1 error most marketers aren’t talking about – and how you can avoid it. Don’t make the mistake of ignoring Pinterest altogether. When used correctly, Pinterest can be an extremely valuable addition…
Top SEO Techniques for Marketers to Master in 2018
Wondering how to dominate SEO marketing in 2018? I’ve put together a list of four great SEO techniques all marketers should be using to boost their rank in the search results. As marketing and SEO continue to evolve, it gets easier and easier to fall behind. Things like AMP and voice search are no longer…
The Method To Drive BIG Traffic With Quora Advertising & SEO
Looking to get more visitors to your website? If so, check out Quora advertising and SEO. Why? Because it’s a way to reach potential customers that your competitors might not be using. Also, it’s an additional source of traffic. That means if some of your other marketing channels have a dry spell, then maybe Quora…
Getting Started With Google Advertising? (Read This)
With Google advertising, you have the ability to build an incredibly successful business online. In this article, I’ll walk you through everything you need to know about advertising on Google from start to finish. Google allows people to advertise on a platform called Google AdWords. In just a few minutes, you can set up an account…
How To Get The Best Amazon Reviews In Your Space
How do you sell the most products on Amazon? You get the best reviews. This blog post will tell you exactly how to get the best Amazon Reviews. That means creating a strategy to collect them – and beat your competition. In this article, I’ll show you how to do just that. Why are Reviews…