LinkedIn is much more than a professional social media platform. It’s critical for recruiting candidates and engaging B2B buyers. It’s also a search engine. In this blog, our Senior Director of Social Media, Carl Bivona, will explain how LinkedIn SEO tactics can improve your profile’s visibility in search results. What You’ll Learn What is LinkedIn…
How to Use Instagram for Business: 13 Ways to Advertise on Instagram
Did you know Instagram users spend 33.1 minutes on the site every day? They use the site for inspiration, product discovery, and make purchases. So, how do you use Instagram for business? What We’ll Cover: Why You Need to Advertise on Instagram Benefits of Promoting a Business on Instagram How to Use Instagram for Business:…
Best Time to Post on Facebook 2024 [Find Out When]
What is the best time to post on Facebook in 2024? Simply put—when your audience will see it. In this article, I’ll break down how to find the times that work best for both your brand and your audience to increase your engagement, your reach, and even your sales. What You’ll Learn: What is the…
5 Steps For Launching A Successful Facebook Advertising Campaign
Successful Facebook advertising is more than just posting a cool graphic. There’s a lot to think about when developing your advertising strategy, namely, understanding Facebook’s specific rules and steps to ensure your ad’s success. In this article, we’ll go over why to advertise on Facebook, the benefits of Facebook advertising, the reasons why people’s ads…
Facebook Business Manager for Multi Location Brands
Are you a business juggling multiple locations and wondering how to effectively manage multiple Facebook pages under one account? Dive into the world of Facebook multi location businesses with this comprehensive guide! We’ll walk you through all the steps to streamline your social media strategy. Here’s What We’ll Cover Who Needs a Facebook Page (&…
B2B Social Media Marketing: Does Your Business Need It?
In today’s hyper-connected world, business-to-business (B2B) marketing is undergoing a transformative change. The strategies that once worked in the market of personal contacts and firm handshakes are often being reshaped by digital mechanisms, compelling us to view B2B interactions through a fresh lens. Social media, known for its real-time connection and vast user base, has…
Why You Need Short-Form Video For Your Marketing Strategy
What You’ll Learn: What Short-Form Video Is The Different Short-Form Video Platforms That Exist Why is Short-Form Video So Popular? Why ALL Businesses Need Short-Form Video Strategy Short-Form Video Advertising How Do I Get Started with Short-Form Video? What is Short-Form Video? The specific definition of “short-form video” really depends on where you look. Most…