Content’s reign as king isn’t ending anytime soon. Simply put, a content strategy that prioritizes consistent, high-quality content is one of the surest ways to stay relevant to your audience and increase your rankings. But simply creating that content and hoping your audience finds it isn’t enough. In this article, I’ll teach you a simple…
Google I/O 2019: All the Highlights (And What They Mean to Marketers)
“We are moving from a company that helps you find answers to a company that helps you get things done.” That’s what Google CEO Sundar Pichai said at the annual Google I/O developer conference last week, which is routinely used to introduce the company’s latest “toys” to the world. This year was no exception. In…
Future Report: Google Assistant Ads are Coming. Are You Ready?
It’s no secret smart speakers are on the rise. An estimated 47.3 million people in the US alone have already invited Alexa and Google Assistant into their homes. Which means voice-based ads present a massive opportunity for marketers. Below, we’ll look more closely at Google Assistant Ads: where they are now, and where we think…
ManyChat vs. Drift vs. Others: Which is the Best Chatbot Tool for You?
Today’s chatbots are getting so good they’re shaking up sales and marketing as we know it. But to help meet your business goals, you need to select the best chatbot builder. This article looks at some of the best chatbot tools and where you might use them. What You’ll Learn: The benefits of chatbots, and…
7 Tips To Build Paid Media Audiences With Google Analytics
Google Analytics is one of the most undeniably important tools for marketers, but if you’re not spending a significant amount of time with your Google Analytics Audience report, you’re leaving money on the table. In this article, we’ll look at how you can grow your paid media audience by using Google’s Audience report. Let’s dive…
Google Actions: The New Form of SEO You Need to Invest In
Heard of Google Actions? They’re the latest technology in voice search and digital assistants, and are causing marketers everywhere to take notice. In this post, I’ll go over what Google Actions are and how they could impact digital marketing – and your brand. What You’ll Learn: What Google Actions are How they’re affecting marketing How…
Social Media Trends: The 6 That are Here to Stay
It’s not always easy to keep your finger on the pulse of the latest social media trends. Some come and go, while others show some real staying power. Keep reading to check out our predictions and learn how your brand can get in on the action early. The Trends: Influencer Marketing Transparency Stories The unpolished…
Facebook Ad Cheat Sheet (OF YOUR DREAMS) 11 Powerful Ad Types
There’s no doubt that Facebook is a force to be reckoned with as far as paid ads are concerned. Given Instagram’s success with video content and more interactive brand-experiences, Facebook has added a whole host of new advertising features to keep pace. From Stories to Carousel to Videos and the Instant Experience, here’s a look…
What is Really Working in 2019 For Marketing (Jesse Ness, Ecwid)
In this episode of Ignite University Jesse Ness, Director of Growth Marketing at Ecwid, walks us through some of the best practices that have allowed the Ecwid business to grow. Outside of this, Jesse also talks about Chatbots and why he is so excited about them right now. Jesse is an industry veteran and this…
Sports Marketing Guide (How To Solve The Unique Industry Challenges)
Sports marketing might seem like easy pickings. We’re talking about industries with a built-in fan base, after all. But with that excitement – and the ever-expanding sports marketing space – comes higher stakes when it comes to marketing. Below, we’ll dive into what marketers need to know to stand out in an increasingly crowded space….