Amazon listing optimization can make a big impact on sales. The higher you rank, the more you sell! By the time you finish reading this guide, you’ll know how to optimize Amazon product pages like a pro. What You’ll Learn: Introduction to Amazon’s A9 algorithm Keywords and rankings for Amazon listings Primary vs. backend keywords…
25 Amazon Consulting Services Must Haves
Looking for Amazon consulting services? If so, you’d better know how to find somebody who’s worth the investment. If you’re new to selling products on Amazon, then it’s likely you’re still in the “I don’t know what I don’t know” phase. If that’s the case, it’s best to do some up-front research to determine what’s…
Should You Cancel SEO During COVID-19?
Four months into 2020 and COVID-19 has already disrupted nearly every facet of daily life. There’s been a shutdown of activity across sectors—entire cities have gone into lockdown mode, public spaces have been emptied, and major events have been canceled. Today, I’m going to walk you through a process that will enable you to make…
Amazing Listing Image Requirements & Optimization Guide
Ready to learn the proven formula for meeting Amazon image requirements that sell more products? After reading this, you will be an Amazon photo optimization expert and sell more as a result. Most people don’t think much beyond the primary image. You know the one – the image that pops up in the search results…
Facebook Global Pages: Everything You Need to Know
Facebook is a worldwide presence. If you’re using it for marketing purposes but only limiting yourself to one country or region, you might be doing your brand a disservice. Maybe it’s time to go global? New languages, countries, how exciting is that?! Of course, when you reach across national borders (or language borders) to find…
Multichannel Marketing: Cross-Channel Marketing Done Right in 2020
Multichannel marketing is a broad term that describes the process of interacting with customers using a mix of direct and indirect communications channels. Dig a few years back in Google’s digital marketing archives and you’ll see that circa 2014, 2015 multichannel marketing was all the rage. However, since then, the practice has given way to…
How to Set Up Blog Posts That Drive Conversions (Part 4 of 4)
In this last post in the series, we’ll look at how to drive conversions from a blog post. Blog post optimization is a bit different than the other three pages we’ve covered thus far. So, unlike a product page or a traditional landing page where conversions are measured by purchases or trial sign-ups, blog posts…
Inbound vs Outbound Marketing 101: Which to Choose?
In this digital age, all marketing falls under two categories: outbound marketing and inbound marketing. But which is right for your business? Or should you tackle both? In this article, we’ll go over the differences between outbound marketing and inbound marketing. We’ll also explain which strategies work best for your brand. The Difference Between Outbound…
Omnichannel Marketing in 2020: The Definitive Guide
The term “omnichannel” is everywhere these days. It may be a buzzword, but omnichannel marketing represents a big shift in both the marketing landscape and customer experience. According to a joint research report from the CMO Council and Netsertice, 94% of marketers believe that getting the omnichannel experience right is essential to the success of…
Bing PPC Ads: Quick Start Guide & Google Ads Comparison
Still on the fence about Bing Ads? Don’t be – advertising on Bing is a tried-and-true way to win new business. In this article, I’ll go over the typical process that companies follow before advertising with Bing. Then, I’ll explain why Bing Ads might be a great option for your business. I’ll also cover Bing…